A Television Advertising Campaign Featuring Children of Anheuser-Busch

By Oscar Waters Some information provided wire services. | St Louis Post-Dispatch (MO), July 15, 1996 | Go to article overview

A Television Advertising Campaign Featuring Children of Anheuser-Busch


Oscar Waters Some information provided wire services., St Louis Post-Dispatch (MO)


A television advertising campaign featuring children of Anheuser-Busch Cos. Inc. employees will open Monday, July 22, during prime-time coverage of the Olympic Games on NBC. The campaign sends a personal message against underage drinking from parents who work for the brewery.

Instead of compensating employees' children who take part in the commercial, A-B is making a donation each time the spot airs to the Screen Actors Guild Foundation to help fund college scholarships and to maintain health insurance for SAG members and their families. The amount donated could reach as much as $100,000 annually.

The commercial will run on a variety of programming on the major networks and CNN, BET, A&E and the Discovery Channel. The spot is part of a larger advertising campaign produced by DDB Needham-Chicago that includes similarly designed print ads that will run on billboards and in selected national publications, such as Time, USA Today, Good Housekeeping, Reader's Digest and Parenting.

LOCAL FRONT: The St. Louis Rams have made Feld Southpointe Toyota their official car dealer. As part of the sponsorship deal, Feld Southpointe will supply the Rams organization with several new Toyota cars and sport-utility vehicles. In return, Feld Southpointe Toyota will have commercials in the Trans World Dome, special Rams appearances and giveaways at the dealership, as well as other marketing opportunities.

Feld Southpointe's advertising agency, Brighton Agency, helped negotiate the sponsorship deal and will be creating the advertising at the Dome. Brighton will also help promote Rams sponsorship at the dealership with Rams signage and point-of-sale materials, Rams clothing for Feld Southpointe employees, tailgate parties, giveaways and more.

Feld Southpointe Toyota is at 11771 Tesson Ferry Road in South St. Louis County. . . .

TWBA Chiat/Day has recently won three new accounts: The Republic of Tea, Orbis Group and Purgatory Resort.

TBWA will develop and produce the first-ever media advertising for the Novato, Calif.-based tea and herb distributor.

Orbis selected TBWA to create a campaign for "America's House Call Network," a web-site network connecting the healthcare industry.

Purgatory Resort of Durango, Colo., has awarded its advertising assignment to TBWA Chiat/Day. The shop will be developing a print campaign to promote the resort in regional and national publications. . . .

Drone & Mueller and Associates has been selected to create and produce marketing communications for SCS Compute, a provider of tax preparation and accounting software for tax and accounting professionals. Drone & Mueller is responsible for direct marketing programs, advertising, collateral materials and public relations. . . .

HealthLink Inc., a subsidiary of RightChoice Managed Care Inc. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

A Television Advertising Campaign Featuring Children of Anheuser-Busch
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.