AMD and Intel in Fight for Computer Chip Sales

By Laurent Belsie, writer of The Christian Science Monitor | The Christian Science Monitor, February 12, 1991 | Go to article overview

AMD and Intel in Fight for Computer Chip Sales


Laurent Belsie, writer of The Christian Science Monitor, The Christian Science Monitor


CALL it a chip off the old Intel block.

Advanced Micro Devices (AMD) is getting ready to sell a new computer chip that will compete directly with the popular 80386 microprocessor sold by archrival Intel Corporation.

The AMD chip looks like Intel's 386 chip. It works like a 386. This week a federal judge is expected to rule whether it can be called a 386.

The Am386, as it is known, will be the first clone to break into the huge, $1 billion market that Intel has monopolized for six years. If sales take off, the new chip could be an important boost to Advanced Micro Devices (AMD), a struggling semiconductor manufacturer based in Sunnyvale, Calif.

Sales of the Am386 won't make or break the company, AMD executives say. "We will just be more prosperous sooner" if it succeeds, says Ben Anixter, vice president for external affairs. The company expects to ship the semiconductor soon, certainly by the end of the first quarter.

"It clearly would be very profitable" for AMD, says James Barlage, managing director of research for Smith Barney, Harris Upham & Co.

Microprocessors are the heart of a personal computer (PC). The 386 microprocessor is extremely popular because computer users are demanding faster and more powerful machines to handle increasingly sophisticated software. When Intel introduced its 8088 chip 12 years ago (which was used in the original IBM PC) it handled 330,000 instructions per second. Intel's next generation 80286 (used in the IBM AT) handled 2 million instructions per second. Its 80386 is two-and-a-half times faster still.

Computers built around the 386 have become the standard in the personal computer industry.

Intel has filed three suits against AMD since the two companies broke away from an agreement to trade chip technologies. In the case likely to be decided this week, Intel charges that the name 386 is a protected trademark that competitors cannot use. Intel has also sued AMD for using its microcode to build a clone of an earlier Intel chip. In the third case, an arbitrator has ruled against Intel for breach of contract. The arbitrator has not yet set damages. Andrew Grove, Intel's president and chief executive officer, declined to comment on the legal cases.

Analysts say the microcode suit represents the biggest threat to AMD, because it might force the company to write its own code for the chip. But the immediate prospects for AMD are good.

ACCORDING to AMD, customers have already reserved the first six months' production of the chip. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

AMD and Intel in Fight for Computer Chip Sales
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.