Anti-Tobacco Activists Make Gains, Arguing the Need to Protect Youths Outdoor Tobacco Advertising Has Fallen off Sharply in the Past 15 Years, as Moves to Ban It Pick Up Momentum

By Ron Scherer, writer of The Christian Science Monitor | The Christian Science Monitor, February 24, 1994 | Go to article overview

Anti-Tobacco Activists Make Gains, Arguing the Need to Protect Youths Outdoor Tobacco Advertising Has Fallen off Sharply in the Past 15 Years, as Moves to Ban It Pick Up Momentum


Ron Scherer, writer of The Christian Science Monitor, The Christian Science Monitor


REVERE National Corporation is one of the largest outdoor advertising companies in America, controlling 7,000 signs in such cities as Philadelphia, Washington, and San Antonio. About 20 percent of Revere's revenues comes from tobacco.

So, it comes as some surprise that Revere is now planning for the day when outdoor tobacco advertising will be banned.

"Our assumption is that it will probably go to zero," says John Castle, chairman of Castle Harlan, Inc., a New York merchant bank, which owns a majority of Revere.

Baltimore, which banned outdoor ads for alcohol in January, is considering a bill to prohibit all outdoor tobacco advertising in the city. The sponsors of the legislation, the City-wide Liquor Coalition for Better Laws and Regulations, claim that they have the votes to get it through the City Council on Monday.

"Our primary reason for going after this type of type of advertising is that it is targeted to lower income or African-American communities and primarily toward young children," says Bev Thomas, co-chairperson. A coalition member says inquiries about the legislation have come from groups in Minneapolis; Columbus, Ohio; Cleveland; and Little Rock, Ark.

Nationally, however, most legislators still are concentrating on limiting tobacco advertising around schools. On Nov. 22, Rep. Henry Waxman (D) of California proposed legislation banning tobacco advertising within 2,000 feet of any school with students under 18. The bill would also ban tobacco advertising in sports stadiums or other sporting facilities. Out of 28 major-league ballparks, 18 have voluntarily removed tobacco billboards. In New York, Mayor Rudolph Giuliani has asked the New York Mets and the Yankees to remove their tobacco ads by opening day.

Under Mr. Waxman's bill, any remaining outdoor ads could not make representations regarding levels of nicotine, tar, or safety. The legislation has had no hearings yet.

A spokesperson for Waxman says the United States surgeon general, Jocelyn Elders, supports the bill, which also requires stiffer warning labels on tobacco. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Anti-Tobacco Activists Make Gains, Arguing the Need to Protect Youths Outdoor Tobacco Advertising Has Fallen off Sharply in the Past 15 Years, as Moves to Ban It Pick Up Momentum
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.