A Big Canadian Icon, the Mountie, Strikes A Deal with Disney Co. That a Beloved Symbol Is Sold to a US Company Arouses Strong Complaints among Canadians

By Mark Clayton, writer of The Christian Science Monitor | The Christian Science Monitor, June 3, 1995 | Go to article overview

A Big Canadian Icon, the Mountie, Strikes A Deal with Disney Co. That a Beloved Symbol Is Sold to a US Company Arouses Strong Complaints among Canadians


Mark Clayton, writer of The Christian Science Monitor, The Christian Science Monitor


MOVE over Goofy, Mickey, and Donald - Dudley Do-Right is on his way.

A prominent cultural icon of Canada, the image of the Royal Canadian Mounted Policeman, or Mountie, was licensed this week to the Walt Disney Company of Burbank, Calif.

With a wide-brimmed Stetson, red tunic, blue breeches, and black boots, the Mountie is virtually synonymous with Canada worldwide. On the popular TV show "Due South," actor Paul Gross wears the official RCMP uniform, with all the badges and straps in their proper place - thanks to RCMP advisers.

But that's the exception. Increasingly, RCMP officials have chaffed as the Mountie image is indiscriminately used on cheap products - everything from T-shirts, key rings, pens, and toothbrushes, to auto air fresheners. Many of these are not licensed to use the Mountie trademark image.

Dudley would not approve

A Canadian beer company used the image of a Mountie to promote a new beer in England. A recently retired professional wrestler billed himself as "the Mountie" and wore a Mountie uniform while pounding his opponents and poking them with a cattle prod.

"We would like to see good-quality Canadian merchandise with a proper reflection of our uniform and our image," RCMP Staff Sgt. Ken MacLean told the Canadian Broadcasting Corporation.

Still, the news Tuesday that rights to Canadians' beloved symbol had been sold to a United States company produced a flood of calls to RCMP headquarters in Ottawa, putting the RCMP on the defensive.

"We decided to align ourselves with the company that could best do the job," explains Tim Cogan, an RCMP spokesman. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

A Big Canadian Icon, the Mountie, Strikes A Deal with Disney Co. That a Beloved Symbol Is Sold to a US Company Arouses Strong Complaints among Canadians
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.