MBA Students Hit the Streets of Harlem Students in a Columbia University Course Lend Their Expertise to District's Inner-City Businesses

By Isabelle de Pommereau, Science Monitor | The Christian Science Monitor, January 16, 1997 | Go to article overview

MBA Students Hit the Streets of Harlem Students in a Columbia University Course Lend Their Expertise to District's Inner-City Businesses


Isabelle de Pommereau, Science Monitor, The Christian Science Monitor


A spirit of renewal rises out of 125th Street in Manhattan, the bustling crosstown artery of America's black capital. A movement is under way here to revive the Harlem of another era, when the district was known for its jazz greats and vibrant stores - and it's coming with the help of neighboring Columbia University.

"We want people to feel about the Apollo the way they felt about it in the1940s: as a vibrant, throbbing, active, exciting, economically viable place to go," says Wayne Neale, development director for the Apollo Theater Foundation, which is promoting the Apollo's legacy.

Working with Mr. Neale is Ileana Scheytt, an MBA candidate at Columbia, who is researching direct-mail companies to design a fund-raising strategy for the black theater. The pair was brought together under an innovative inner-city consulting class at Columbia's business school, which sends students to work with big-name professionals in neighboring Harlem. Since the course's inception two years ago, the students have conducted market surveys, designed cost structures, and made business plans for some of Harlem's best-established institutions, from the Dance Theater of Harlem to Madame Alexander Company whose famous collectible dolls retail at FAO Schwarz. Following Columbia University's example, top business schools are increasingly sending students to do field work in neighboring inner cities. Most schools see it as a relationship they can no longer afford to ignore: Students get hands-on experience, and minority and mom-and-pop businesses get access to resources long denied them. Lending a helping hand "You're seeing an increased level of civic interest in inner-city communities by students in general, but this is not something altruistic," says Eric Von Hendrix, who heads the community small-business development unit at GE Capital in Stamford, Conn. For Columbia business students, Harlem is a rich laboratory. Over the past two years, it has attracted big retailers such as Duane Reade Drugs and Blockbuster, and Walt Disney has agreed to anchor a $56 million entertainment center on 125th Street. But above the colorful strand of hair salons, shoe stores, and mom-and-pop storefronts lining 125th Street, many facades remain boarded up, stark symbols of what is yet to be done to revive Harlem. With that in mind, the Columbia students have focused on anchor businesses and institutions, helping them take advantage of this renewal. "The biggest problem for small businesses is to understand what it is they're doing," says Howard Dabney, chief lending officer at Carver Federal Savings Bank, the largest African-American bank in the country, and the only bank headquartered in Harlem. "They don't keep the best of records that allows for an evaluation of what their needs are," adds Columbia's Ms. Scheytt, a former project manager at Hewlett-Packard in Germany. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

MBA Students Hit the Streets of Harlem Students in a Columbia University Course Lend Their Expertise to District's Inner-City Businesses
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

    Already a member? Log in now.