Duncan Co. Expands Services into Detailed Market Research

By Carter, Kim | THE JOURNAL RECORD, October 30, 1985 | Go to article overview

Duncan Co. Expands Services into Detailed Market Research


Carter, Kim, THE JOURNAL RECORD


The Duncan Co., an Oklahoma City-based communications consulting firm, has expanded its services to include detailed market resea rch in a venture with Decision aking/Information (DMI).

Decision aking is a Washington, D.C.-based research organization which assists politicians and businesses in developing strategies useful on the platform or in the marketplace.

Rodger Dean Duncan, owner of The Duncan Co., said the support and technology Decision aking/Information will contribute to his company will expand his capabilities and services to his clients.

"I know it will help me be of greater use to my clients. I can help them with their marketing," Duncan said. "I am not an advertising agency, but can offer some of the services an advertising agency can offer and an important service not any of them can offer and that is the support of DMI (Decision aking/Information)."

The alliance will provide additional opportunities for both Duncan and his clients. The "windows of opportunity" in marketing will be found and opened wider, he said.

"Sometimes they (window) are there but we don't see them. Sometimes we just need to open them wider.

"If we position ourselves smartly we can open the windows wider."

Richard Wirthlin, chairman of Decision aking/Information, is primarily known for his work in politics, Duncan said, but the firm also works with businesses in market research and the decision making process.

The Duncan Co. also works with small to large businesses, in addition to politicians.

Decision aking/Information specializes in survey research including product surveys and political polls conducted within the general public.

Through the market research conducted by Decision aking/Information, Duncan is able to help his own clients determine whether their money is being invested wisely.

"Many times businesses work with information that is either outdated or too flimsy," Duncan said.

"DMI (Decision aking/Information) provides the information. I help corporations in the communication area.

In that capacity, Duncan helps the company with an advertising concept and then develops the commercials and other types of advertising. …

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