DeSoto Officials Laud New Logo -- Aids Community Relations
Henry Bailey, Jr., The Commercial Appeal (Memphis, TN)
The curtain has gone up on DeSoto County's new logo and the reviews from public officials are positive.
It's different from any other, Supervisor Lee Caldwell of Nesbit said of the design, recommended after 10 months of work by a seven- member committee of county employees and approved by supervisors. I'm impressed that the committee members all came together on a design that captures so much.
The roundish logo features the white image of a cupola alluding to that on the DeSoto Courthouse on the square in Hernando on a navy blue field on the logo's left half. A wavy interval, meant to signify the Mississippi River, glides through the center, and the right side is a leafy shape that tapers down to the words DeSoto County MS.
Official variations include black on white, a gray version and a black-on-white option. The logo will adorn everything DeSoto, from team-building polo shirts to road department trucks to letterhead and business cards.
The state designation immediately distinguishes the county from other DeSoto County entities, including another DeSoto County in Florida, said Mary Jane Thaxton, project leader in the county Information Technology Department and committee member/coordinator.
We worked for months hashing this out, Thaxton told the supervisors this week, and we feel this is the best design we've come up with.
The board approved the motion of Supervisor Mark Gardner of Southaven to adopt the design and direct the logo committee to develop a policy guide for its use. Thaxton said the logo will get its official launch with the debut of the county's revamped website in November.
The cupola suggests Southern charm and tradition with a hint of authority, officials said. The leaf connotes the county's green spaces, commitment to the environment, agricultural roots and ongoing impact, and quality of life. …