Commentary: Commercial Real Estate Goes Mobile

By Currin, Darren | THE JOURNAL RECORD, February 20, 2013 | Go to article overview

Commentary: Commercial Real Estate Goes Mobile


Currin, Darren, THE JOURNAL RECORD


Mobile marketing may the wave of the future for the commercial real estate industry. According to a report released this past week by Real Estate Marketing Insider, the industry is rapidly turning to mobile marketing as inMotion Real Estate said commercial Realtors are using mobile marketing more than ever.

In 2012, there was a 61-percent increase from 2011 in mobile use by commercial industry professionals alone. Furthermore, there was a staggering 225-percent increase in mobile visits as a total share of website visits in 2012. Commercial real estate websites can now expect almost a tenth of their traffic from mobile devices.

Real Estate Marketing Insider said the following about the data:"Residential and vacation real estate agents have long known the potential of mobile devices. From vacation rentals in San Diego to New York condos, nearly every Realtor has a mobile-ready presence and a website. However, in commercial real estate, such a presence has been less important. Commercial clients are traditionally older, less tech-savvy, and more methodical about their real estate buying decisions. That's shifting though, as the tech industry grows and the average small business changes its look. …

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