Ben & Jerry's Free Cone Day: Celebrate Spring with Free Ice Cream

By Velasco, Schuyler | The Christian Science Monitor, April 9, 2013 | Go to article overview

Ben & Jerry's Free Cone Day: Celebrate Spring with Free Ice Cream


Velasco, Schuyler, The Christian Science Monitor


Sure, there's baseball and crocus buds. But is there any better way to celebrate the year's first gasp of warm weather than free ice cream?

Ben & Jerry's doesn't think so. The ice cream maker's 34th annual "Free Cone Day" has arrived, just in time for the first 70-degree day since October here in Boston. Between noon and 8 p.m. Tuesday, visit any participating location for a complimentary scoop of any flavor you please.

Free Cone Day 2013 comes with a few new developments. There are new flavors, including Liz Lemon Greek Frozen Yogurt, Candy Bar Pie, and a slightly edited version of Chubby Hubby. There's an Instagram tie-in, where participants can submit their Cone-day related photos with the hashtag #captureeuphoria (non-specific, but very Ben & Jerry's).

Free ice cream is all well and good, but Free Cone Day has a deeper reach: as in past years, many of the participating Ben & Jerry's locations use the event to raise money and awareness for charities, with local celebrities incluing politicians, athletes, and radio DJs making appearances and scooping ice cream. The shops pick the organizations, which range from volunteer firefighting corps to local branches of larger charities, like Susan G. …

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