Young Adults May Be Less Resistant to Signing Up

By Kliff, Sarah | New Haven Register (New Haven, CT), September 2, 2013 | Go to article overview

Young Adults May Be Less Resistant to Signing Up


Kliff, Sarah, New Haven Register (New Haven, CT)


WASHINGTON » The conventional wisdom is that young adults, the so-called young invincibles, will prove the hardest demographic to sign up for coverage under President Barack Obama's health-care law.

But one market research firm recently completed a survey of more than 3,500 uninsured Americans that shows young adults might actually be the easiest recruits."I think the fear that the risk pool is going to be very sick people is unwarranted," said Richard Hamer, managing principal at Minneapolis-based Deft Research. "I think a lot of studies show that the main obstacle is affordability, and that just won't be as much of an issue with younger people."

The Obama administration has made no secret of whom it wants to sign up: the young and healthy. These are the people who tend to have the lowest health-care costs -- and they are why the White House is taking meetings with people from Web sites such as Funny or Die, encouraging them to promote the law.The concern for months has been that young people won't sign up for health insurance. The reason the White House needs them -- their low health-care costs -- is the same one that could make them the least likely demographic to purchase health care.Deft Research, in conjunction with the consumer information site HealthPocket, surveyed 3,584 uninsured people in an effort to determine whether that was true."Our objective was to figure out who is most likely to buy," Hamer said. "The first year's tax penalty isn't that high so there's not much of a penalty. So we asked a series of questions about attitudes toward health insurance."Among the questions they asked the research participants: "If you were considering health insurance for next year, and these two options were your only choices, which would you be most likely to choose?"

Choice A was a health plan that came with an average premium of $320. For those who earned less than 400 percent of the poverty line and would qualify for financial assistance, they were given the subsidized price. …

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