Strategic Planning Enhancements to the GTA's Strategic Plan: Placing Owners First!

By Hoedebecke, Jan | Telegraph - Herald (Dubuque), December 1, 2013 | Go to article overview

Strategic Planning Enhancements to the GTA's Strategic Plan: Placing Owners First!


Hoedebecke, Jan, Telegraph - Herald (Dubuque)


Operational planning, long-range planning, capital expenditures planning, business planning, amenity master planning, planning for annual budgets" with so many plans required to effectively and efficiently run the Association, how do we stay focused? It's getting easier now that we have a Strategic Plan.

A strategic plan is a prescribed path that helps focus an organization on taking the right steps to successfully achieve its long-term goals. But"

"If you don't know where you are going, any road will get you there." -

Lewis Carroll

"Prior to the development of the Association's Strategic Plan, there was very little consensus on what our direction or vision for the future should be," said General Manager Joe Mattingley. "While the GTA had an extensive and detailed long-range plan for our amenities, the plan wasn't integrated into everything else we were trying to accomplish. As an Association, we were operationally focused with annual budgets built from the bottom up. Input was coming at us from a myriad of requests from property owners, board and committee members " we knew there was room for improvement."

So in 2011, a tremendous amount of work was undertaken by the Strategic Planning sub-committee, the Board of Directors and senior staff to develop the GTA's first strategic plan.

"The plan identified who we are (our mission), where we wanted to go as an Association (our vision), and how we were going to get there (our strategies)." explained Mattingley. "It was the Association's first attempt at elevating our planning processes beyond annual budgets, capital expenditures and operating plans. The Strategic Plan was introduced to the membership in February 2012 and we've been following its path and tracking our progress since that time."

Flexibility Is Important

"The Strategic Plan provides the overall strategic direction for the Association," explained Sue Hinrichsen, Board member, chair of the Long Range Planning Committee/Strategic Planning Committee, and member of the Strategic Planning sub-committee responsible for developing the original plan. "It is a working document that requires continuous evaluation, at least annually, to ensure the Association is on the right path to achieving its long-range vision." But how does the GTA get this done?

Strategic Plan Enhancements

The Board approved a new policy earlier this year for Updating the Strategic Plan & Its Implementation. It clearly states that the Long Range Planning (LRP) Committee/Strategic Planning Committee is responsible for reviewing, refreshing, analyzing and researching refinements to the Strategic Plan and presenting consolidated recommendations to the Board at least on an annual basis.

Where does LRP get its data to base its recommendations upon? "Input to the revisions to the Strategic Plan come from the general membership, primarily via the Annual Member Survey," explained Hinrichsen. "We also get input from the Board, GTA staff members, Board-approved committees and individual property owners. We want to hear suggestions from everyone."

"It's important to note that the Board of Directors is ultimately responsible for ensuring that the Association has a Strategic Plan," said Board President R.J. Winkelhake. "And only the Board can implement and approve it." Through a series of workshops and Board meetings, this year's recommendations from LRP were reviewed and discussed and ultimately those recommendations were approved by the Board at its October Board meeting.

The following details the specific changes and enhancements to the Strategic Plan:

(Changes and enhancements are highlighted in yellow)"[f]

WHO ARE WE? Our Mission Defines Who We Are No change to our mission statement.

The Galena Territory Association is the property owners' association that harnesses our resources to make The Galena Territory a great place to be.

Our Core Values Define Our Shared Beliefs and Desired Behaviors

Original List of Core Values

* Sound decisions and practical solutions

* Honesty and integrity

* Communication

* Mutual respect

* Volunteerism and contributions to the greater good

* Environmental stewardship

* Fun and recreation

Enhanced List of Core Values

* Sound decisions and practical solutions

* Honesty and integrity

* Open and transparent communication

* Mutual respect

* Volunteerism and contributions to the greater good

* Environmental stewardship

* Fun and recreation

* Commitment to quality service and results

Our Customers Are Those Who Earn a Share of

Our People, Time and Money

* Association Members

* Guests of the GTA

* Satellite Associations

* Significant Others:

oe" Shenandoah Riding Center

oe" Eagle Ridge Resort & Spa

oe" Realtors

oe" Rental Property Management Companies

Our Owners deserve 100% of our people, time

and money. …

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