Hotels Find New Ways to Cater to Women

By Wisdom, Erin | St. Joseph News-Press, December 16, 2013 | Go to article overview

Hotels Find New Ways to Cater to Women


Wisdom, Erin, St. Joseph News-Press


Marketing to women is nothing new, but a growing number of hotels are taking a new approach to it.

USA Today recently published an article stating that hotels are specifically targeting female business travelers, who are moving up the career ladder and hitting the road more often.

'Women are more influenced by their surroundings, and therefore, the ways in which hotels can accommodate them become important,' the article quotes Judi Brownell, a professor of organizational communication at the Cornell University School of Hotel Administration, as saying. 'My research identified three things that are important to women business travelers and that influence their decision regarding where to stay: safety; empowerment; and pampering.'

The article goes on to detail ways some hotels have responded to this information:

The Naumi Hotel in Singapore has dedicated the nine rooms on its third floor to female travelers, who must have a special access card to get in. There, they have access to hair straighteners, sanitary products and yoga mats.

The Dukes London has 15 'Duchess Rooms' with smaller slippers, glossy lifestyles magazines, fresh flowers and a female staff member to handle room service and housekeeping requests. …

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Hotels Find New Ways to Cater to Women
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