SMALL SHOP HELPS WITH BIG SOUND AudioControl Makes Circuit Boards for a Variety of Audio Systems

By Sowa, Tom | The Spokesman-Review (Spokane, WA), February 4, 2014 | Go to article overview

SMALL SHOP HELPS WITH BIG SOUND AudioControl Makes Circuit Boards for a Variety of Audio Systems


Sowa, Tom, The Spokesman-Review (Spokane, WA)


A little-known Spokane manufacturing shop is helping a Seattle- area audio-equipment maker grab a bigger share of the growing market for high-end sound systems.

From its north Spokane office, AudioControl helps make circuit boards for buyers wanting to deck out their cars or juice their home theater with high-performance audio gear.

One of the reasons AudioControl's fortunes are rising is its "made in America" marketing, a big selling point for overseas audiophiles, said Alex Camara, the company's CEO.

Camara, who joined the company in 2011, purchased AudioControl from Tom Walker. He's betting that a resurgent economy and housing market keep AudioControl on its hot streak.

AudioControl has had double-digit growth the past three years. About half its sales come from home theater and home audio systems, Camara said. The company doesn't disclose annual sales.

The company sells car stereo products such as signal processors and bass restoration units through dealers. It also sells an assortment of equalizers for cars and for homes, allowing for customized and higher-quality sound reproduction.

"Our company mission is simple," Camara said. "It's making good sound great."

Frank Denn, supervisor of Spokane's AudioControl facility, said "made in America" is a key draw for customers in Asia.

"They want our products because they're reliable and because it's a source of pride to have (audio systems) made in America," Denn said.

Americans spend 16 1/2 hours per week in their cars, and more want better quality sound systems for their vehicles, Camara said.

On the home front, the housing market rebound equals home theater upgrades or audio systems, Camara said.

For the auto market, the company's prices vary, from its popular $100 LC2i unit - a line-converter and bass tweaker - to $5,000 for audiophiles seeking premium AudioControl installation. …

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