New Editor at der Spiegel to Take on Web Duties

By Pfanner, Eric | International Herald Tribune, April 30, 2013 | Go to article overview

New Editor at der Spiegel to Take on Web Duties


Pfanner, Eric, International Herald Tribune


Wolfgang Buchner, the former top editor at the newswire Deutsche Presse-Agentur, will work at integrating two highly autonomous enterprises.

The German news magazine Der Spiegel on Monday appointed a new editor, naming Wolfgang Buchner, the top editor at the wire service Deutsche Presse-Agentur, to a position that will for the first time include leadership of its Web site.

Like many news organizations, Der Spiegel has run its print and digital operations separately, but the company is now aiming to integrate the two.

"He has all the right credentials to lead the editorial teams of the news magazine Der Spiegel and the news Web site Spiegel Online and thereby to ensure the successful journalistic future of the Spiegel media brand," Ove Saffe, chief executive of Spiegal Verlag, the publishing house that owns the magazine, said in a statement.

German journalists described Mr. Buchner as a detail-oriented and hands-on manager, rather than a visionary leader. He also has a reputation as something of a diplomat -- a skill that could come in handy in integrating the print and online operations of Der Spiegel.

"He's probably the right man for the job," wrote Stefan Winterbauer, a media commentator, on Meedia, a blog. "He knows what makes the online types tick; they see him as one of their own. At the same time, he saw at D.P.A. how you can shake up an old structure without alienating all the old-timers. …

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