Shrek Makes Comeback in New Venture ; DreamWorks Teams Up with British Company on 'Living Theater' in London

By Barnes, Brooks | International New York Times, February 25, 2014 | Go to article overview

Shrek Makes Comeback in New Venture ; DreamWorks Teams Up with British Company on 'Living Theater' in London


Barnes, Brooks, International New York Times


The studio is announcing a partnership with Merlin Entertainments, the operators of such themed attractions as Legoland parks and Madame Tussauds.

There are no new "Shrek" movies. "Shrek: The Musical" closed on Broadway. "Shrek 4-D" at Universal Studios Florida now plays second fiddle to a newer animation-based attraction: "Despicable Me Minion Mayhem."

Fade the ogre? Not if DreamWorks Animation can help it.

The studio and Merlin Entertainments announced on Monday a chain of "interactive entertainment experiences," the first of which will open in summer 2015 in London and be called "Shrek's Far, Far Away Adventure." The introduction of the chain will include five similar attractions to be built in other cities over nine years, said Jeffrey Katzenberg, DreamWorks Animation's chief executive.

"We see this as a fantastic way to take our world-class characters and repurpose them into new lines of business," Mr. Katzenberg said in a telephone interview.

Mr. Katzenberg described the envisioned DreamWorks-Merlin chain as "living theater." Groups of 40 people will go on 90-minute walk- through tours of themed rooms, where actors -- some in costume as "Shrek" characters -- will perform a comedic script that includes lots of audience participation. Merlin operates a similar chain called The Dungeons, which are a bit like elaborate haunted houses. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Shrek Makes Comeback in New Venture ; DreamWorks Teams Up with British Company on 'Living Theater' in London
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.