Road Safety Scheme Drives Message Home ; Road Deaths and Injuries among Children Are Preventable, and LISA SALMON Talks to Road Safety Campaigners about a New Initiative Aiming to Make This Clear

Birmingham Evening Mail (England), May 7, 2014 | Go to article overview

Road Safety Scheme Drives Message Home ; Road Deaths and Injuries among Children Are Preventable, and LISA SALMON Talks to Road Safety Campaigners about a New Initiative Aiming to Make This Clear


IT'S EVERY parent's worst nightmare, but tragically, with more than 17,000 children killed or injured every year on UK roads, it's a nightmare that will come true for far too many.

T'S EVERY parent's worst nightmare, but tragically, with more than 17,000 children killed or injured every year on UK roads, it's a nightmare that will come true for far too many.

That said, thankfully, there is some hope. Child road casualty figures actually fell by 11% between 2011-12, and, although local authority road safety budgets might have been slashed, many organisations are still out there fighting to improve child road safety.

That said, thankfully, there is some hope. Child road casualty figures actually fell by 11% between 2011-12, and, although local authority road safety budgets might have been slashed, many organisations are still out there fighting to improve child road safety.

One of these is a new road safety crowdfunding campaign, the AXA Insurance scheme, launched in partnership with UK crowdfunder BloomVC.com, which will help local communities source funds and pay for road safety initiatives.

One of these is a new road safety crowdfunding campaign, the AXA Insurance scheme, launched in partnership with UK crowdfunder BloomVC.com, which will help local communities source funds and pay for road safety initiatives.

The scheme will see AXA commit an initial Pounds 20,000 of funding for road safety initiatives to support schools and communities getting ready for the new school year.

The scheme will see AXA commit an initial Pounds 20,000 of funding for road safety initiatives to support schools and communities getting ready for the new school year.

The idea is that road safety projects can be proposed by anybody including schools, local campaigners, local authorities or businesses, and goals for each project will be established. AXA will donate 10% of the money needed for each project that goes on the Bloomvc crowdfunding site, The idea is that road safety projects can be proposed by anybody including schools, local campaigners, local authorities or businesses, and goals for each project will be established. AXA will donate 10% of the money needed for each project that goes on the Bloomvc crowdfunding site, with initial money used for start-up costs and local publicity for the fundraising drive.

with initial money used for start-up costs and local publicity for the fundraising drive.

Money raised could be for anything from funding a part-time crossing patrol for a Money raised could be for anything from funding a part-time crossing patrol for a year to simply paying for the printing of children's road safety posters.

year to simply paying for the printing of children's road safety posters.

"Reduced funding is an issue for many local authority road safety teams, and schemes such as this will help generate "Reduced funding is an issue for many local authority road safety teams, and schemes such as this will help generate further funds for specific projects," says James Gibson, a spokesperson for Road Safety GB, which represents local authority road safety services and practitioners.

further funds for specific projects," says James Gibson, a spokesperson for Road Safety GB, which represents local authority road safety services and practitioners.

"Relatively small sums of money can have a big impact with helping to get road safety messages across, and often there's the additional benefit of general awareness-raising, which is so important in reminding communities about safety issues."

"Relatively small sums of money can have a big impact with helping to get road safety messages across, and often there's the additional benefit of general awareness-raising, which is so important in reminding communities about safety issues."

James suggests that one good idea for a road safety project funded locally could be a theatre performance about road safety issues. …

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