For Potential Presidential Candidates, a Campaign by the Book

By Berg, Rebecca | Examiner (Washington, D.C.), The, December 27, 2014 | Go to article overview

For Potential Presidential Candidates, a Campaign by the Book


Berg, Rebecca, Examiner (Washington, D.C.), The


Ahead of the 2016 presidential election, potential candidates are plotting their campaigns by the book -- by writing them.

A political memoir has become a key component to a presidential campaign, a tool candidates use to float policy ideas and promote themselves. And, in this election cycle, there will be no shortage of new tomes.

Republican Sen. Marco Rubio of Florida will release a book next month, "American Dreams," that will launch his platform for a potential bid and send him on a tour to promote it. Ditto former Arkansas Gov. Mike Huckabee, who next month will release his book, "God, Guns, Grits and Gravy."

Rubio and Huckabee will add their names to a long list of other potential contenders for the presidency who have already released political works this year. Rep. Paul Ryan, R-Wisc., released his book, The Way Forward: Renewing the American Ideal, in August. Former Sen. Rick Santorum, R-Pa., published his, Blue Collar Conservatives, in April.

Hillary Clinton made a big splash this summer with the release of her memoir, Hard Choices, which recounted her tenure as secretary of state. The book's publication was marked by a nationwide tour of size and scope of a presidential campaign, with countless media interviews, book signings and speeches.

But Clinton is not the only Democrat using the publishing industry as a launching pad for a potential campaign. Jim Webb, a former Democratic senator from Virginia who has announced an exploratory committee for the presidency, published a memoir this year of his military service, I Heard my Country Calling. Sen. Elizabeth Warren, D-Mass., published A Fighting Chance in April, creating buzz that she might challenge Clinton for the Democratic nomination, although Warren has denied such a motive.

For some potential presidential contenders, a book deal also can mean a big payday. Sen. Ted Cruz, R-Texas, inked a deal earlier this year to receive a $1.5 million advance for his memoir.

Political memoirs often are not published for their sales potential. All Things Possible, the book penned this year by New York Gov. Andrew Cuomo, a potential Democratic contender for the presidency, sold only 945 hardcover copies in its first week.

But books offer candidates a medium through which to put their policy ideas on record, present their personal histories in a rosy light, and lay out their selling points for a presidential bid. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

For Potential Presidential Candidates, a Campaign by the Book
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.