Company-Wide Culture Shift Earns Beehive PR an American Psychological Association Award

By Steiner, Andy | MinnPost.com, April 10, 2015 | Go to article overview

Company-Wide Culture Shift Earns Beehive PR an American Psychological Association Award


Steiner, Andy, MinnPost.com


How do you remake a workplace to promote strong employee mental health?

If you're Lisa Hannum, president and CEO of Beehive, a small St. Paul-based PR firm, you start with yourself, making key adjustments to the way you run your business -- and live your life.

"I really understood that if our company was going to change for the better, the change had to start with me," Hannum said. "And I had to commit to what these changes needed to be personally."

Hannum, who launched Beehive as a "strategic boutique shop" in 1998 after a career in public relations and corporate communications at Carmichael Lynch, and Bozell, saw the need to improve her company's support for the emotional well-being of its employees.

"It was 2010," she recalled. "We were mid-economic recession. Like everyone else in the industry, we were experiencing fast and continuous change. We knew that the changes we were seeing were going to be permanent shifts that were going to be the new normal when businesses started to come out of the recession. We needed to adapt in order to stay healthy as a company."

To respond to what she anticipated would be an eventual cultural shift toward leaner, more employee-centered workplaces, Hannum wanted to create a company with a portfolio of unique benefits that would draw valuable, balanced workers -- and offer existing employees an environment that supported loyalty and positive emotional health.

First she looked within, working with business consultant Maryanne O'Brien, founder of the Minneapolis-based business development firm Live Dynamite.

"I focused on every aspect of energy: physical, mental, emotional," Hannum said. "My well-being needed to be front and center." Personal changes that Hannum eventually adopted included getting more sleep. ("It's made a huge difference for me," she said.) She also improved her eating habits, and, "broke a really impressive Diet Coke habit." She also meditates every day, and taught herself to "cycle" her work patterns, focusing her attention and energy in concentrated bursts interrupted with breaks for movement and conversation.

O'Brien said Hannum deserves kudos for her commitment to seeing the change through in all aspects of her personal and business life.

"Lisa said, 'I want to create a culture that supports people and I want to keep developing our talents,' " O'Brien recalled. "Business owners know that attraction and retention of the right people makes business grow and thrive. It is not easy work. It comes through personal development and growth and a wiliness to invest in yourself."

Once Hannum made improvements to her own emotional health, she began working with senior staff to make changes within the larger company designed to promote the emotional health of all employees.

The company's mental health improvement efforts -- which included an office remodel, featuring a meditation room with wireless barriers, free weekly yoga classes, a monthly professional development sessions led by O'Brien, cardio workout space and a cafe with free fresh fruit and other healthy snacks, also extended to workplace policies like flex time, access to high-quality technology and generous PTO. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Company-Wide Culture Shift Earns Beehive PR an American Psychological Association Award
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.