You Can Give Young People the Gift of Interest in Investing; Lauren Rudd's Column Appears Today Because There Will Be No [Derived Headline]

By Rudd, Lauren | Sarasota Herald Tribune, December 25, 2014 | Go to article overview

You Can Give Young People the Gift of Interest in Investing; Lauren Rudd's Column Appears Today Because There Will Be No [Derived Headline]


Rudd, Lauren, Sarasota Herald Tribune


Lauren Rudd's column appears today because there will be no business section Friday.

It is the most wonderful time of the year -- although not for the under-employed or unemployed, or those still facing foreclosure, or those who are still without adequate health insurance.

Yet Congress did finally take on the persona of a reformed Scrooge by passing a budget. And the Federal Reserve did play Santa to the markets by providing a bit of clarity about its continuing dovish stand on monetary policy.

Unfortunately, at the same time the major banks' animosity toward the Dodd-Frank Act also resulted in a rollback of the rules regulating derivative trading, epitomizing a textbook Washington play: Use a must-pass bill, on the eve of a holiday adjournment, as a vehicle for changing unrelated laws.

Still, this is the holiday season and, as critical as those issues are to our country's future, they are of a macro nature. We turn now to the micro level and your personal investment strategy.

To the uninitiated, Wall Street remains either a mystery or a forbidden fruit. Don't spill your eggnog, but Wall Street is now, and always will be, an essential ingredient to your financial security. Additionally, there is no good time or bad time to invest. It is the methodology with which you allocate your investment resources and the quality of the companies in which you invest that determine your level of success.

With a bit of work, anyone can successfully establish and maintain a profitable portfolio. And you can do it without the myriad of newsletters, books, charts and the seemingly endless series of free-meal seminars. To say you cannot is an excuse, not a reason.

But there is another side to investing. As you sit back, eggnog in hand, take a moment to ask yourself this question: Have you have ever helped a child, teenager, or maybe even an adult learn some investment fundamentals? It is never too early or too late to introduce someone to the benefits of investing.

I mention this idea every year, not because of the avalanche of email I receive requesting that I do but because the discipline of investing must play a key role in determining a person's future financial security and well-being.

For example, you cannot give a young child a better gift than a few shares of stock. I used to recommend Disney but Disney no longer sends out actual shares. …

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