Google Intensifies Its Push into Virtual Reality ; Search Giant Introducing Initiatives to Highlight Its Inexpensive Viewer

By Dougherty, Conor | International New York Times, May 30, 2015 | Go to article overview

Google Intensifies Its Push into Virtual Reality ; Search Giant Introducing Initiatives to Highlight Its Inexpensive Viewer


Dougherty, Conor, International New York Times


Efforts range from no-frill systems to a virtual reality recorder under development that includes 16 360-degree cameras.

CORRECTION APPENDED

Google has seen the future, and it is littered with cardboard boxes.

At its Google I/O developer conference here on Thursday, the search giant announced several programs that aim to put its virtual reality viewer, called Cardboard, at the center of a growing online world in which people can use their smartphones and YouTube to watch videos rendered in 3-D.

Google introduced its virtual reality viewer -- a cardboard box, with some lenses and a magnet, that looks a lot like a plastic View- Master toy -- as a gift at last year's I/O conference.

The idea was to create an inexpensive virtual reality device that allowed anyone with a smartphone to do things like fly through a Google Earth map of Chicago or view personal pictures in three dimensions.

It is a comically simple contraption: A smartphone slips into the front so it sits just inches from a user's eyes. Peering through a pair of cheap, plastic lenses renders the images on the phone's screen in 3-D. It costs about $4.

Typical of the Google playbook, the company put Cardboard's specifications online, so hobbyists and manufacturers could build them.

In the year since, people have made viewers from foam, aluminum and walnut, and the Cardboard app was downloaded a million or so times.

"We wanted the viewer to be as dumb as possible and as cheap as possible because we basically wanted to open VR for everyone," said David Coz, an engineer in Google's Paris office who developed Cardboard.

At this year's I/O, Google is doubling down on Cardboard with initiatives meant to expand virtual reality to as many phones as possible. First of these is a new software kit that will make it easier for developers to build Cardboard apps for iPhones. The company also redesigned the cardboard hardware so that it is easier to fold and can now accommodate any smartphone, including popular, larger-screen, so-called phablets.

The Cardboard update is a modest offering compared with the product splashes of previous Google conferences, which have included a spherical entertainment system that was never released and Google Glass, the much hyped and now discontinued computerized eyewear that caused significant privacy concerns.

With Cardboard, Google's virtual reality is decidedly low cost and low frills, but, as in other Google efforts, like the free Android software that is the most widely used operating system in the world, it seems meant more to amass an audience than make money.

Over the last year, Google has developed a 360-degree camera that looks like a chandelier rigged with 16 GoPro video recorders, and it currently has about a dozen of them filming sights around the world. When run through Google's software and processors, the footage will turn into a virtual reality rendering that tries to mimic the view from a human eye. Google said it would allow people to start uploading virtual reality videos to YouTube this summer.

During a recent demonstration at Google's Mountain View, Calif., campus, Clay Bavor, vice president for product management for Google's virtual reality efforts, demonstrated a video of a courtyard at the University of Washington. The video felt like an immersive version of the company's Street View mapping product that displays street-level views of city streets and historical sites.

Over time, the company is hoping this real-life version of virtual reality will grow into a vast collection of videos and experiences similar to how YouTube videos are shared now.

Google also said on Thursday that it had formed a partnership with GoPro to develop a version of its virtual reality recorder that anybody could buy. The companies did not list a price for the recorder, but given that it has 16 cameras that retail for $400 each, it is likely to be expensive. …

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