Couple Fulfills Dream; Jill and Adlai Yeomans Moved to Pittsburgh Four Years Ago, Seeking a New Start. Veterans of the Publishing Industry -- Both Worked in the Editorial Department at Hachette Books in Boston -- They Attended Readings and Other Literary Events While Jill Worked as a Freelance Writer and Adlai Found Employment at the Greater Pittsburgh Literacy Council. [Derived Headline]

By Behe, Rege | Tribune-Review/Pittsburgh Tribune-Review, October 7, 2016 | Go to article overview

Couple Fulfills Dream; Jill and Adlai Yeomans Moved to Pittsburgh Four Years Ago, Seeking a New Start. Veterans of the Publishing Industry -- Both Worked in the Editorial Department at Hachette Books in Boston -- They Attended Readings and Other Literary Events While Jill Worked as a Freelance Writer and Adlai Found Employment at the Greater Pittsburgh Literacy Council. [Derived Headline]


Behe, Rege, Tribune-Review/Pittsburgh Tribune-Review


Jill and Adlai Yeomans moved to Pittsburgh four years ago, seeking a new start. Veterans of the publishing industry -- both worked in the editorial department at Hachette Books in Boston -- they attended readings and other literary events while Jill worked as a freelance writer and Adlai found employment at the Greater Pittsburgh Literacy Council.

They also shared a common dream, one that unexpectedly presented itself long before they thought it was feasible. On Oct. 14, they will relaunch the East End Book Exchange in Bloomfield as the White Whale Bookstore.

"We were not planning to buy or planning to start a bookstore," Jill Yeomans says. "We had talked about doing it as a one-day-when- we-retire dream. But when Lesley (Rains, the former owner) decided to sell, it made us think about it as something that could maybe be possible."

"We were very fortunate to have the situation present itself, but we had also been considering (owning a bookstore) for a long, long time," Adlai Yeomans says. "We just figured we wouldn't be in the place financially to make the jump for a while."

After talking to Rains (who now manages the new bookstore at City of Asylum's Alphabet City) in the spring, the Yeomans took ownership of the bookstore June 1. They immediately realized the impact Rains made in Bloomfield.

"The people who have been the most loyal customers were worried and concerned it would shut down," Jill Yeomans says. "They were really happy it was continuing in some form and relieved when we told them about our plans."

Those plans include new paint and signage and some minor remodeling. The biggest change will come by way of the store's stock. Right now, most of the books in the store are used, but the Yeomans plan to increase the amount of new releases to approximately 50 percent of the inventory. …

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Couple Fulfills Dream; Jill and Adlai Yeomans Moved to Pittsburgh Four Years Ago, Seeking a New Start. Veterans of the Publishing Industry -- Both Worked in the Editorial Department at Hachette Books in Boston -- They Attended Readings and Other Literary Events While Jill Worked as a Freelance Writer and Adlai Found Employment at the Greater Pittsburgh Literacy Council. [Derived Headline]
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