Wexford companysponsorsWPIAL; the WPIAL Announced Thursday a Sponsorship Agreement with Wexford-Based Come Ready Nutrition, the First New WPIAL Sponsor Secured under a Deal with Scholastic Sports Marketing That Is Only Weeks Old. [Derived Headline]

By Harlan, Chris | Tribune-Review/Pittsburgh Tribune-Review, November 18, 2016 | Go to article overview

Wexford companysponsorsWPIAL; the WPIAL Announced Thursday a Sponsorship Agreement with Wexford-Based Come Ready Nutrition, the First New WPIAL Sponsor Secured under a Deal with Scholastic Sports Marketing That Is Only Weeks Old. [Derived Headline]


Harlan, Chris, Tribune-Review/Pittsburgh Tribune-Review


The WPIAL announced Thursday a sponsorship agreement with Wexford- based Come Ready Nutrition, the first new WPIAL sponsor secured under a deal with Scholastic Sports Marketing that is only weeks old.

Come Ready president Pat Cavanaugh, a former Pitt basketball player, announced the WPIAL sponsorship with an event at the company's headquarters.

Until recently, the WPIAL administration solicited sponsors directly, but this fall the league's board of directors approved a contract with SSM, wanting to improve the WPIAL's sponsorship numbers.

"Our board felt this was the right time to have somebody come in and try to market our brand," WPIAL executive director Tim O'Malley said. "Our brand is recognizable. Can somebody better than us market our brand?"

Under the agreement with the WPIAL, SSM earns 35 percent of sponsorship deals with new clients, O'Malley said. Details of the Come Ready deal were not announced Thursday.

"To continue to provide what we provide (to member schools), there's a cost associated," O'Malley said. "We've been very careful not to impose (financially) on our schools. We haven't raised our dues in 20 years."

SSM was founded in 2004 by James Companion, a Charlotte, N.C., resident with roots in this region. The Ohio Valley Athletic Conference, headquartered across the river from Wheeling, W.Va., was the first high school conference SSM worked with, Companion said.

"Our relationship with the WPIAL will be similar to what sports business people are accustomed to seeing at the college level with companies like IMG College or Learfield," Companion said. …

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Wexford companysponsorsWPIAL; the WPIAL Announced Thursday a Sponsorship Agreement with Wexford-Based Come Ready Nutrition, the First New WPIAL Sponsor Secured under a Deal with Scholastic Sports Marketing That Is Only Weeks Old. [Derived Headline]
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