Mcgraw-Hill Launches Innovative Language Textbooks

By Nichols, Max | THE JOURNAL RECORD, May 7, 1988 | Go to article overview

Mcgraw-Hill Launches Innovative Language Textbooks


Nichols, Max, THE JOURNAL RECORD


When the Webster Publishing subsidiary of McGraw Hill Book Co. merged with The Economy Co. of Oklahoma City in 1986, it opened a major potential for school textbook innovations as well as Oklahoma City's economy with two striking ingredients:

- The decades of nationally-respected performance of The Economy Co. in publishing elementary school books on reading, a $500 million industry by itself.

- The financial and textbook strength of McGraw-Hill Book Co., which reached $563.9 million in operating revenues during 1987. That was more than one third of the $1.75 billion in revenues of its parent firm - New York-based McGraw-Hill Inc., now celebrating its 100 anniversary.

Now, that potential has produced an historic achievement with a $35 million pre-printing investment.

On April 1, the firm published a "unique'' program that blends reading with English and language arts for elementary schools, said Richard L. Smith, president of what is now the McGraw-Hill Publishing Co. of Oklahoma City and executive vice president of McGraw-Hill Book for acquisition and planning.

The investment included the editing, layout and design managed in the Oklahoma City offices at 1200 NW 63rd St., said Smith. It made up most of 800 new titles with 35,000 pages published this year.

As a result, the Oklahoma City office has more than doubled to 100 employees, including executives attracted from major cities. While this growth eventually could attract other firms in publishing-related fields, the immediate accomplishment is plenty of reason for celebration.

"This never happened before in history,'' said Smith. "For the first time, there are complete basal (or core) programs for reading and English that are integrated, lesson for lesson, from kindergarten through the eighth grade.

"A specific lesson in reading, for example, is matched with specific lessons in English and writing. That helps a teacher relate one to the other easily.

"To get all this done, more than 1,500 people worked on the project - many of them independent contractors. They included authors as well as editors, advisors and everyone else involved from around the country."

The response, said Smith, already has been overwhelming.

"We sent out galley proofs ahead of time," he said. "We are in the finals for adoption by several states. At least four school districts already are considering adoption of the whole program.''

The $35 million investment included the writing, editing, design, layout, typesetting and color separations, said Smith - everything before the actual printing and marketing.

"We contract for printing all over the country,'' he said, "and marketing alone costs about $20 million. That is a herculean task.

"With The Economy Co., we also acquired a national sales staff, and that is a major advantage. Reading is the most difficult kind of educational program to sell. The sales representatives must know reading to present it properly."

Most competitors are "wedded" to investments in revision after revision of previous books and could not tackle a giant task such as the new program, he said.

"This could only be done," he said, "with the kind of opportunity we had with the merger to start a new project from the beginning and also have the staff to market it."

McGraw-Hill already was one of the leading textbook publishers before the merger, having published educational materials since the 19th Century. It has produced secondary school textbooks on math, spelling, social studies, literature and foreign languages as well as college textbooks.

"What we did not have was the experience in publishing books on reading,'' said Smith. "The Economy Co. gave us that.''

The Economy Co., which was founded in 1929 by David D. Price in Oklahoma City, had become the largest privately-owned publisher of educational books in the country. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Mcgraw-Hill Launches Innovative Language Textbooks
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.