Tandy Creates Sensation for Multimedia Computers

By Haar, Steven Wonder | THE JOURNAL RECORD, August 21, 1992 | Go to article overview

Tandy Creates Sensation for Multimedia Computers


Haar, Steven Wonder, THE JOURNAL RECORD


DALLAS _ Tandy Corp. has fired its first salvo in a new, aggressive gameplan designed to push multimedia computers into the mainstream.

In an effort to expand its market for computers that can process text, sound and images, Tandy introduced Sensation _ its first multimedia computer designed primarily for home users.

The introduction Wednesday moves Tandy closer to its longld goal of making a personal computer that can serve as a household appliance as well as being a numberunching machine.

Sensation, which costs $1,999 without a monitor, can double as a telephone answering machine and send fax messages. It also has options available for users to add stereo speakers or transform the monitor into a television set capable of showing cable TV channels.

"Sensation is not just another PC with multimedia features," said Howard Elias, vice president of Tandy Computers. "We see this as a product that will be a catalyst for a whole new generation of computer software."

Developing that new computer software, however, is a chickendg situation for the PC industry, Elias said.

Software companies will develop new multimedia applications only when a large group of people own multimedia computers. But shoppers will be hesitant to buy those computers until they see a large portfolio of software applications available.

To encourage the purchase of Sensation, Fort Worthsed Tandy borrowed a strategy it used extensively in the late 1980s. It created a software program designed to make a PC simple for even a computer novice to use.

In the 1980s, the company equipped many of its Tandy 1000 machines with a program called DeskMate, which provided easy-toe menus that guided a user through the system.

With Sensation, Tandy bundled its new WinMate software package _ a system designed to make it easier to use the increasingly popular Windows operating system developed by MicroSoft Corp. of Redmond, Wash.

WinMate represents Tandy's latest attempt at turning the PC into a household appliance. The package operates Sensation's telephone answering system, provides financial planning software and is equipped with an electronic scheduling calender. It also offers basic video games, software for printing banners and nametags, and packages that lets a user link into videotext services such as Prodigy, America On Line and The Sierra Network.

In effect, WinMate is a lure designed to persuade shoppers to buy the Sensation. And Sensation, which has a standard 3-inch floppy drive, also just happens to have a compact disc drive capable of running multimedia software.

By getting these CD-equipped Sensations into the hands of home users, Tandy expects to help create a market for CD-based multimedia software.

As more software applications are developed to tap into this growing market, more shoppers will have reason to buy multimedia computers, helping Tandy sell more computers in future years. Tandy Chairman John Roach estimates that 20 percent of the company's computer sales in the next year will come from multimedia computers. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Tandy Creates Sensation for Multimedia Computers
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.