Retail OUtlook for 1993 Optimistic but Cautious

By Rosenberg, Joyce M. | THE JOURNAL RECORD, December 29, 1992 | Go to article overview

Retail OUtlook for 1993 Optimistic but Cautious


Rosenberg, Joyce M., THE JOURNAL RECORD


NEW YORK _ The nation's retailers will enter 1993 optimistic about the future for the first time in years, now that consumers have regained their zest for shopping and 1992 turned out to be better than expected.

But caution will again be the industry watchword, even for storeowners who had a terrific Christmas. While Americans are spending more than they did during the recession, they are still nervous, still concerned about their jobs and still have many demands on their paychecks.

If retailers "entered the (Christmas) season with very modest expectations that were met for the most part, you'll see that the same kind of expectations have been built for 1993," said Wayne Hood, a retail industry analyst with Prudential Securities Inc.

Karen Sack, an analyst with Standard Poor's Corp., said 1993 "should be a respectable year."

"It looks like the economy is coming back a bit," she said. "There's just a different feeling and there's an underlying sense of optimism with the consumer and you're seeing a willingness to loosen the purse strings."

In some respects, that 1992 turned out so well was a surprise for retailers.

Christmas 1991 had been a disaster on top of an already dismal year, and followed disappointing holiday seasons in 1989 and 1990. So hardly anyone expected the sales improvement that came along in January, typically the slowest month of the year.

And even as business gradually picked up through the rest of 1992, retailers _ already burned by earlier false recoveries _ had little confidence that their long slump was finally over. But sales have been strong enough at year's end that retailers are more upbeat about the future.

"Our business has been good all year and just seemed to get better, and I think we're anticipating a fairly good '93," said Carey Watson, senior vice president of marketing with the Miami-based Burdines department store chain.

Clark Johnson, chairman of Pier 1 Imports Inc., said, "I think next year is going to be a solid, steadily increasing year. I think the consumer feels better about prospects, whereas over the last two years, they felt that now wasn't a good time to buy."

"The economy is looking better, Washington is willing to face up to some of our problems, interest rates don't appear to be going up dramatically, and inflation is under control," Johnson said.

But Sandra Shaber, an economist with Wefa Group, an economic forecasting concern, warned that while consumers are more confident and shopping more than they did a year ago, their spending levels are still weak compared with past economic recoveries. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Retail OUtlook for 1993 Optimistic but Cautious
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.