GM Hopes for More `Saturnization' with Promotion at Saab

By Michelle Krebs N. Y. Times News Service | THE JOURNAL RECORD, June 7, 1996 | Go to article overview

GM Hopes for More `Saturnization' with Promotion at Saab


Michelle Krebs N. Y. Times News Service, THE JOURNAL RECORD


DETROIT -- In a further sign of its eagerness to capitalize on the lessons learned at its Saturn division, General Motors Corp. is set to appoint another Saturn executive to a ranking position.

Joel Manby, a regional manager for Saturn in the Midwest, will be named president and chief executive of Saab Cars USA Inc., effective today.

The unit is the U.S. importer and distributor of cars made by Saab Automobile AB of Sweden, in which GM owns a half-interest.

Manby will replace James Crumlish, who has been Saab's top executive in the United States for six years. GM said Crumlish would be assigned to another corporate post.

Manby, who is 36, was an early employee of Saturn, which GM started in 1985.

He left the company in 1987 to run Saturn dealerships for Team Management, a $400 million chain of automobile dealerships based in Grand Blanc, Mich.

He returned to General Motors in 1994 and to Saturn last year.

Manby joins the roster of Saturn executives who have moved to key positions within GM.

Most visible is John Middlebrook, a vice president of sales, service and marketing at Saturn, who was recently promoted to general manager of the Chevrolet division. David Krysiek, now Saab's director of marketing, once worked for Saturn as well.

Saturn executives have also been placed within GM's new brand- management structure, at its British subsidiary Vauxhall Motors Ltd. …

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