Companies Designing Internet Web Sites Offer Advice

By Nikki Thornton Journal Record Correspondent | THE JOURNAL RECORD, August 25, 1997 | Go to article overview

Companies Designing Internet Web Sites Offer Advice


Nikki Thornton Journal Record Correspondent, THE JOURNAL RECORD


The Internet has arrived in corporate America. If your company doesn't have a Web site already, the chances are it is in the process of developing one.

The Internet is all about instant communication This is what many say doing business will be like in the 21st century.

Some experts have forecast, "if a business isn't on the Internet's World Wide Web by the year 2000, they're going to go out of business." Sue Vanderwater, chief executive of Meridian Data, says that in some cases that may be true. "Companies that are now advertising their products and services through conventional printed media will need to understand that in the future, potential customers will choose a vendor from the Internet in much the same way the yellow pages have been used up to now," said Vanderwater, whose company's leading service is Web site design for about 75 local and national companies. However, she predicts people-to-people businesses will still be as viable as they always have. For example, if you have always had a trusted mechanic for your car, chances are you will not look for a new one that has a Web site. Vanderwater recommends some industry do's and don'ts that companies should consider when it comes to designing a Web site: * Do use quick, easy-to-read copy points in your site. A normal user to your site will spend about five seconds to decide if your site is interesting or not. * Do set up a script for information so that it flows and makes sense to your readers. * Do set up an interesting storyboard to keep your audience reading from top to bottom in your site. * Do set up a budget that your firm can live within. * Do work with a reputable firm that will be able to support your site for years to come. * Do use your site to convey information to your visitors. In general, a corporate Web site should be used to communicate specific material to sell a product or service. If your site has dynamite graphics but not enough information to keep your visitor interested, or convey what the site is selling, it will be an unsuccessful site. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Companies Designing Internet Web Sites Offer Advice
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.