Magazine Recognizes Sonic for Financial Strength

THE JOURNAL RECORD, May 4, 2000 | Go to article overview

Magazine Recognizes Sonic for Financial Strength


Sonic Corp. has been recognized for its financial stability through the past decade by Nation's Restaurant News.

"A study of the performance of 60 public restaurant companies through the 1990s found that just six were able to beat the returns that would have been generated by a portfolio tracking the Standard & Poor's Index of 500 stocks," the restaurant industry magazine said.

Oklahoma City-based Sonic is one of the six. The study was conducted by the Scottsdale, Ariz.-based Franchise Finance Corp. of America. The other companies that also faired well were Starbucks, McDonald's, Outback Steakhouse, Applebee's International and Wendy's International.

The magazine also cited Sonic as one of three restaurants that showed a winning performance against the S&P 500 beyond the first two years following its initial public offering. The other two were Starbucks and Outback.

"The company's performance is linked to its multi-layered growth strategy," said Cliff Hudson, chairman and CEO for Sonic. "The sources of our growth, including an expanding franchise base, higher royalty rates and improved restaurant margins, continue to drive earnings."

Sonic has more than 2,000 drive-in restaurants in 27 states.

Precis hire Ackerman McQueen

Precis Smart Card Systems has retained the services of Ackerman McQueen to direct the national public relations campaign for the recently introduced Instacare Emergency Card.

Oklahoma City-based Ackerman McQueen is ranked in the top 2 percent of the nation's advertising agencies with annual billings of more than $215 million and offices in Dallas, Washington and New York.

Ackerman McQueen will focus its resources on identifying key media contacts and developing a national awareness campaign for the Instacare program targeted to both potential clients and individual customers.

The Instacare program is currently being test-marketed via direct mail to more than 15,000 consumers in Oklahoma with subsequent plans for a national roll-out. The Instacare card contains an embedded integrated circuit that stores the member's medical information, emergency contact and primary insurance provider information. In the event of an emergency, participating paramedics will retrieve the card and use a portable, hand-held reader to instantly access the information stored on the card.

Senate confirms Cappy

Tulsa businessman Joseph E. Cappy has been confirmed by the state Senate to serve as an Oklahoma State Regent for Higher Education.

Cappy was appointed earlier this year by Gov. Frank Keating to finish the term of Stephen J. Jatras, who died in January. The term expires in May 2005. As a state regent, Cappy is one of nine board members who oversee the state system of higher education. Cappy is chairman, chief executive officer and president of Tulsa-based Dollar Thrifty Automotive Group. He has been in the automobile industry for more than 20 years, previously working for American Motors and Chrysler.

He also serves on the Board of Directors of the Tulsa Chamber of Commerce and the Tulsa Area United Way.

Main Street honors

Don King, vice president of MidFirst Bank, has been awarded this year's "Friend of Main Street" Award.

"Don's support of Main Street and the preservation movement in Oklahoma is well known throughout the state," said Les Hall, state coordinator of the Oklahoma Main Street Program. "Through his leadership, MidFirst Bank made a $1 million low-interest loan pool available for historic preservation in both commercial and residential projects for rural and urban clients. …

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