Hawaii Bound Giveaways Galore

By Zane, Ruth Suarez | Independent Banker, February 2002 | Go to article overview

Hawaii Bound Giveaways Galore


Zane, Ruth Suarez, Independent Banker


Techworld exhibitors carefully plot their strategies

Conventions for community bankers mean a flurry of information and bags burgeoning with pamphlets from exhibitors offering the latest and greatest products to improve bankers' operations. And ICBA Techworld-goers are anxious to gather as much new industry information as possible, and most set aside a large bloc of time for opportunity. Still, all admit they can't visit every single tradeshow exhibitor.

"I make as much time as I can to see everyone on the exhibit floor-because nowhere else can I get as much banking information in one place," says Russell Carothers, president and CEO of the Citizens Bank in Winfield, Ala. "Gathering that information would otherwise take several months and several trips. It's something we should all take advantage of."

Exhibitors, too, understand the value of working ICBA's Techworld floor and consistently vie for the limited amount of exhibit hall space-determined more by space capacity of the particular convention facility than by the location in which conferences are held. ICBA consistently sells out its Techworld booths two to three months in advance of the convention. This year's Techworld show during the March 10-14, 2002, convention has proven no different-selling out all its 176 exhibitor slots in December.

Catching Their Eye

The solid number of exhibitors showing their wares at the convention gives bankers much to see and learn. But vying for bankers' interest is no easy task, and exhibitors carefully plan their arsenal of gizmos and trinkets to catch attendees' eyes. With the influx of technology exhibitors, software is a popular giveaway, as have been phone cards or free Internet access CDs. Of course, all bear the company's logo. The age-old strategy: The longer bankers keep and use such takehome items, the more likely they are to remember the exhibitor and its products, particularly when its salesperson comes calling.

Unanimously, bankers say they want quality items, even if they are small tokens. Top-ranking tradeshow trinkets include golf paraphernalia, pens, markers and note pads. Whether items make it home or to the office, one place exhibitors hope not to see them is in the trash bin.

One marketing move exhibitors employ is "pre-mailers," the special invitation letters inviting attending bankers to visit a booth. Typically, the invitation mentions a free gift or drawing. Sending such tempting reminders before Techworld is a tactic many bankers say they like, because it helps them schedule their convention time and pick the booths they'll visit.

Robert McCabe, CEO and executive vice president of New Vienna Savings Bank in New Vienna, Iowa, says he keeps an eye out for mailings providing basic product information and beckoning him to a certain booth. He says he typically brings such cards along and visits those booths first. "What I look for in freebies is not an office product or gadget but rather an item I can use personally or at home."

It's difficult to determine what trinkets or giveaways will win over bankers. Many appreciate high-quality pens for the office, while others prefer items that aren't for work.

"I personally like to get the golf stuff," says Paul Stanosheck, vice president for the Sate Bank of Odell in Nebraska. "I always look for golf towels, balls, tees, golf tools [such as] a ball mark repairer, golf pocket knife and nice golf hats."

Outside the golf paraphernalia, Stanosheck says he also keeps an eye out for interesting drawings for interesting gadgets. Now he particularly looks for Palm Pilots. Yet, one of the giveaways he still uses today is a wind jacket ICBA gave convention-goers at the 1999 convention in San Francisco.

Marti Tomson Rodamaker, president of First Citizens National Bank in Mason City, Iowa, says a grand prize is a good attraction-- and diamonds are always nice. She doesn't mind sometimes walking away with nothing. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Hawaii Bound Giveaways Galore
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.