Communicating in the Agricultural Industry
Dunsford, Deborah, NACTA Journal
Communicating in the Agricultural Industry By Russell A. Graves, Thomson Delmar Learning Inc., 2005, 296 pages, hardcover $51.95
Communicating in the Agricultural Industry is intended to help bridge the gap between the agricultural industry and society. According to the author, a high school agricultural science teacher and award-winning photographer, better communication with the general public about agriculture will result in greater consumer confidence in the nation's food supply. Graves' eight-chapter textbook is aimed squarely at high school students and focuses on providing a brief overview of the many segments of today's agricultural communications field. The chapters cover research, an introduction to how a news story is written, the importance of electronic media, photography, public speaking, layout and design, and freelance writing.
Although the discussion in the book is at times extremely detailed, the book's overview of agricultural communications is not appropriate for use in a college course. For example, what the book refers to as attribution is actually about the proper use of citations in a research paper not about using "said' or "says" in a news story or feature. …