Data Response and Case Studies for Advanced Level Business
Moran, Geoff, Teaching Business & Economics
Data Response and Case Studies for Advanced Level Business, Andrew Gillespie, Hodder & Stoughton, 2001, ring-bound paperback, 287 pages, L44.99, ISBN 0-340-- 80178-6,Tel. 01235 827720. www.hodderheadline.co.uk
Andrew Gillespie's work will be familiar to most Business Studies teachers through his work with AQA Business Studies and his various textbooks. This latest offering comes in the form of a ring bound set of photocopiable case studies designed to cover the specifications of the new AS, A2 and AVCE examinations in Business Studies.
The topics follow the structure of the exam specifications, starting with 'Marketing' and running through to 'Objectives and Strategies'. The coverage is quite comprehensive, with a total of 196 case studies of various length and complexity over the seven topics. The case studies are clearly numbered, and reference the relevant sections of the AQA, OCR and Edexcel specifications, including whether they are aimed primarily at AS or A2 students. This makes it relatively easy to build them into an individual scheme of work. Most of the case studies are accompanied by brief notes on the content, giving the student some context in which to see the information on which they are working. Some also give explanations of 'key terms' found within the text. These are useful additions which will prove helpful to students, particularly those taking the AS exams.
The content of the case studies varies, so that they can be used with a range of students. I have tried them out on students taking AS and A2 Business Studies and also with a group of Advanced AVCE Business students. Each group handled them well. They commented on the mark allocation as a useful device for indicating the amount of content they should be putting into their answers - good examination practice! In this respect, it might have been helpful to give an indication of the time that should be allowed for each case study. However, this is generally fairly evident from the exercise itself.
At the end of the book some sample marking schemes are given. Although of necessity these are general in nature, they do provide a helpful outline of the way in which marks are awarded and as such are as useful to students as to the teacher who is marking their work. …