Remarkable Associations

By Jackson, Carolyn W. | Journal of Family and Consumer Sciences, January 2007 | Go to article overview

Remarkable Associations


Jackson, Carolyn W., Journal of Family and Consumer Sciences


We embarked on a journey we came to call Transforming AAFCS: New Era of Action nearly one year ago to recreate our association as one well-positioned for our next century of supporting family and consumer sciences professionals. Our goals for this journey were to become a nimble, flexible, and more streamlined organization.

Meanwhile, a set of factors that distinguishes an association as being remarkable has been developed. 7 Measure of Success: What Remarkable Associations Do That Others Don't highlights a study and follows the methodology of Jim Collins' research, which became the basis for the books, Good to Great and Built to Last.

Results of the study distinguish remarkable associations as ones with:

Commitment to Purpose

1. Customer Service Culture-While nearly every association says it exists to serve its members, remarkable associations live out this phenomenon. They work hard to build a profile of the targeted members' needs and then, within the confines of the mission, to meet those needs with benefits, services, products, and support.

2. Alignment of Products and Services with Mission-Association leaders speak with passion about fulfilling their mission. Subsequent to that is the constant test of their ideas for products, benefits, and services that align with the association's mission. Members are viewed as a population to serve rather than people to whom you can market. And alignment with mission rather than the potential for profit is the prerequisite when considering a product or service.

Commitment to Analysis and Feedback

3. …

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