100,000 Trees Richer

American Forests, Autumn 2007 | Go to article overview

100,000 Trees Richer


As the summer wound to a close, AMERICAN FORESTS was gearing up to plant 100,000 trees, thanks to its Top 5 finish in an online American Express contest that invited members to submit and then vote for projects to improve the earth. The winning entry received $2 million to fulfill its project's goals.

AMERICAN FORESTS was chosen as the organization for one of the five finalist projects-the proposal Plant a Million Trees-Global Reforestation. The idea came from Amy Walker of Georgia, who said she was inspired both by the wildfires that were burning trees in her home state and by the idea that trees offer life-giving properties and we need more of them.

American Express announced that it would donate $100,000 to each of the four finalists in its Members Project contest.

"We appreciate American Express's commitment to improve the world for all of us," says Deborah Gangloff, AMERICAN FORESTS' executive director. "Their gift of $100,000 will be used to plant 100,000 trees through Global ReLeaf.

"We also appreciate the vision of Amy Walker of Georgia, who proposed the Plant a Million Trees idea," Gangloff says. "Ms. Walker recognizes the critical role trees play in our everyday lives as they clean our air and water, provide homes for wildlife, add value to our homes, and beautify our landscape. Our environment suffers from a shortage of life-giving trees and we are pleased thatthanks to American Express's generosityAMERICAN FORESTS can make the environment 100,000 trees richer."

Interviewed on American Express's website, Walker said she was inspired to propose the million trees project by two events occurring in her life. First, her home state of Georgia was losing trees in fires sparked by drought. …

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