Imark Technolgies Announces Alliances with Dataware, Information Industry Association

By Hane, Paula J. | Information Today, September 1997 | Go to article overview

Imark Technolgies Announces Alliances with Dataware, Information Industry Association


Hane, Paula J., Information Today


Imark Technologies, Inc. (formerly CD-MAX) has announced a market development alliance with Dataware Technologies, Inc. to integrate Imark's NET-MAX Internet metering and transaction processing service with the Dataware NetAnswer Web publishing product. Through this alliance, Dataware will be able to offer commercial publishers an integrated Web publishing, authorization, metering, and billing system. Publishers using Dataware NetAnswer will have the potential to increase revenues and market penetration by combining both subscription and pay-per-use pricing.

Dave Schubmehl, Dataware NetAnswer product manager, said: "Many of our commercial publishing customers are extremely interested in making their information available on a pay-per-use basis. Incorporating NET-MAX as an option with our NetAnswer system expands the publisher's potential for additional market penetration without the need for large-scale custom development or the purchase of an expensive accounting solution."

IIA Uses NET-MAX on Commerce-Enabled Web Site

Imark also announced that it has reached an agreement with the Information Industry Association (IIA) covering the use of NET-MAX at the IIA Web site (http://www. …

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Imark Technolgies Announces Alliances with Dataware, Information Industry Association
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