In Practice

By Hay, Lizzy | Perspectives in Public Health, July 2009 | Go to article overview

In Practice


Hay, Lizzy, Perspectives in Public Health


Fundraising is a key element to allow non-profit organisations to operate efficiently and to maximise and achieve their charitable and organisational objectives. In times when budgets are tight, it has never been more important to maximise and broaden the different ways in which funds can be raised.

There are a number of fundraising options to consider when an organisation is seeking to fund a new project including trusts and foundations, corporate companies, individual donors, events and campaigns, and community fundraising. Choosing which of these options are suitable will depend on the particular project and the type of beneficiaries. John Baguley, Director of the International Fundraising Consultancy says, "Think if there is a natural group of people to support your work. For example, a cancer charity naturally calls on those who have experience of relatives with cancer, but also look at the charitable trusts set up to give help to your beneficiaries and check government funds including the lottery." It is important to do ample research in order to indentify the individuals, companies, or Trusts that are most likely to respond to an appeal for funds. This in turn will mean that for each appeal made, there will be a higher chance of a positive response. He adds, "Ask yourself 'who would cry if you die?' i.e. who cares passionately about your cause or that particular project."

Since the economic downturn, corporate companies seem to be a less promising option when seeking funds. Body and Soul, a UK charity supporting children, young people, and famines living with or cioseiy affected by HIV, was established in 1996 and fundraised for five years to build its centre in London which opened two years ago. A spokesperson from the charity says, "Corporate companies are obviously not the most lucrative funding option currently. In previous years companies who have been making massive profits have been keen to engage in corporate social responsibility programmes and align themselves with charities. Now it is not so easy to engage with them, but working on alternative partnership projects such as volunteering is still an important part of building relationships for the future".

John Baguley stresses the importance of not giving up on charitable trusts. "Some companies have taken big hits and most sponsorship from marketing budgets have been cut, but charitable trusts have usually invested cautiously and whilst grants tend to be made for one year not three these days, 2009 is the time to appiy because discretionary grants will be cut next year as dividend income falls. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

In Practice
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.