New Summit to Address the Emerging Economic Might of Mature Women

By Biggar, Alison | Aging Today, November/December 2010 | Go to article overview

New Summit to Address the Emerging Economic Might of Mature Women


Biggar, Alison, Aging Today


Women in the 21st century have an economic clout not dreamt of by their predecessors.

There are more than 50 million women over age 50 in the United States. Now is the time to acknowledge their numbers - and their influence on the marketplace. Women are living longer and leading healthier lives, which leaves them more time to have an impact on several generations' purchasing habits. Not only might they influence the elders in their lives, but they also can influence their children's buying patterns. Organizations that can successfully respond to and deliver what women want can capture not just their market, but those trickle down markets, too.

The American Society on Aging's (ASA) "Mature Women's Summit: A New Era of Growing Influence for Women 50+" will address these and other pressing topics about today's mature woman. Presented by ASA's Business Forum on Aging (BFA) and moderated by Helen Dennis, chair of ASA's BFA Leadership Council, the summit will feature keynote speaker and nationally recognized demographer Maddy Dychtwald who also will act as program synthesizer, weaving together key themes and insights during the daylong program.

The daylong summit, which will take place during the 201 1 Aging in America Conference, April 26-30, 201 1, in San Francisco, comprises a series of panels and presentations compiled by the BFA leadership and will be held on Thursday, April 28, from 8 a.m. to 3:30 p.m. Attendees can learn how to apply research and marketing messages that media companies use to reach older women; understand how the economy affects specifically older women; and gain insights into women in this age group's concerns about beauty, healthcare, physical fitness and general well-being.

WOMEN IN THE 2IST CENTURY ECONOMY

As the National Economic Council's October 2010 report Jobs and Economic Security for America's Women noted, women are a growing share of our workforce, our entrepreneurs and our innovators. They now comprise 50% of the workforce, which places them in a position to drive the 2 1 st century economy. The report highlights the current administration's commitment to equal pay for women, as evidenced by the signing of the Lilly Ledbetter Fair Pay Act, establishment of the Equal Pay Task Force and support of the Paycheck Fairness Act - legislation that can potentially put more money into the pockets of women, who, as the report points out, are also increasingly acting as the breadwinners in their families. …

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