Guadalupe, a New Worldclass Beach Resort near Recife

Global Finance, November 1997 | Go to article overview

Guadalupe, a New Worldclass Beach Resort near Recife


Our most important natural resource in Pernambuco is nature itself," says Sergio Guerra, the state's secretary of industry, commerce, and tourism. "We don't have major mineral deposits and the like, but we have this magnificent coast, which gives us a tremendous tourism attraction. Tourism and related service sectors are the most dynamic areas for new investment."

Central to that development is the state government's Guadalupe Tourist Center, part of the Golden Coast Project. Stretched along Pernambuco's southern coast, the site is about 35 miles from Recife's international airport. Government officials call the Guadalupe project the first tourism center in Brazil to have been conceived as part of an integrated beach resort master plan.

Besides the area's pristine beaches and mild year-round climate, the region is characterized by dense coconut palm groves and calm, blue-green waters protected by stony reefs running parallel to the shoreline. According to government officials: "The Guadalupe Tourist Center represents an excellent historic opportunity to invest in a planned space that will be furnished with all the infrastructure needed to make Guadalupe a major destination for both the domestic and international tourist market."

The General Plan for Guadalupe, with its 10-mile stretch of beaches, calls for three fundamental directives:

* To equip the center with the features of a tropical holiday resort. …

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Guadalupe, a New Worldclass Beach Resort near Recife
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