Arthur Christmas Dominates UK Box Office on Christmas Weekend

Screen International, December 29, 2011 | Go to article overview

Arthur Christmas Dominates UK Box Office on Christmas Weekend


Sony's animation continues to impress on £2m, seeing off holdovers Sherlock Holmes and Alvin and the Chipmunks

Sony's animation Arthur Christmas continued on its remarkably resilient run in the UK, posting a Christmas weekend total of £2m - a 52% week-on-week increase - from 549 screens at an impressive average of £3,729.

While the slow-burner has only topped the UK chart twice during its seven-week run it has crossed the £1m mark each frame, a feat only matched this year by The King's Speech, which crossed £1m on nine consecutive weekends.

Despite not reaching the heights of Aardman's Chicken Run or Wallace and Gromit, the Christmas hit has been aided by a smart release strategy and weak opposition, and has now taken £19.7m and stands as the 12th biggest film of the year. Another solid holiday weekend is expected this coming frame.

Holdovers Sherlock Holmes: A Game Of Shadows and Alvin and The Chipmunks: Chipwrecked dropped to second and third respectively. …

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