Case Study on Employee Engagement and Performance Appraisal: ITC Maurya

By Anand, Priyanka | Review of Management, April-June 2011 | Go to article overview

Case Study on Employee Engagement and Performance Appraisal: ITC Maurya


Anand, Priyanka, Review of Management


Introduction

The growing trends and rising competition in each category of hotels from five star deluxe to five star and even the new age budget hotels has caused the best in the business to evaluate their practices and check for areas of improvement. As the economy is developing and becoming more fluid the sustenance and growth of all organizations have assumed new dimensions all together.

Company Background

ITC is one of India's best private sector companies with a market capitalization of nearly US $ 18 billion and a turnover of over US $ 4.75 billion. ITC is rated among the World's Best Big Companies, Asia's 'Fob 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today. ITC also ranks among India's top 10 `Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agricultural-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports. Over the last decade and half the mad rush to India for business opportunities has intensified and elevated room rates and occupancy levels in India. Gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery. ITC's Agricultural-Business is India's second largest exporter of agricultural products. ITC is one of the India's biggest foreign exchange earners (US $ 2 billion in the last decade). The Company's 'e-Chou pal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet. As one of India's most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deshwar calls this source of inspiration "a commitment beyond the market". In his own words: "ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value". It was the first to launch the powerful idea of a 'Hotel within a Hotel' by segmenting and branding the hotel services. It created the exclusive 'ITC One', 'The Towers' and the 'Executive Club' each catering to the needs of the global business traveler with unmatched quality and a range of services.

Employee Engagement at ITC Maurya

Employee engagement is the measure of how involved and committed the workers are towards their organisation and values. A well engaged employee is well aware of the day to day happenings of the organisation and work with his or her fellow colleagues to improve the performance of the individual and work s towards the betterment of the organisation. It is an optimistic attitude that the employees hold towards their organisation. Employee engagement is how the employee feels about his workplace employee feels about his workplace and whether he or she is satisfied with the work or not. It is also concerned with the emotions of an individual employee. The unique emotional balance of employees and their experience. The employers and their talent of creating conditions that give rise to employee engagement. Communication among employees at all levels in the organisation.

Levels of engagement: Gallup defines the various types of levels of engagement

engaged-these employees are also known as builders. They are impatient and willing to do the best of their ability. They are ready to know the expectations of their role so that they are able to face and exceed them. They are curious to know about their work place. They are highly talented and hardworking and like to give their 100 % at all times. …

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