Tablet Ownership Continues to Surge in Canada; iPad Tops: Tech Trends Report

By Oliveira, Michael | The Canadian Press, June 13, 2012 | Go to article overview

Tablet Ownership Continues to Surge in Canada; iPad Tops: Tech Trends Report


Oliveira, Michael, The Canadian Press


Tablet ownership surging in Canada: report

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TORONTO - Tablet ownership continues to surge in Canada and online and mobile TV viewing is on the rise, according to a new report on tech trends in Canada.

Based on 2,000 surveys of anglophone Canadians conducted in March and April, CBC/Radio-Canada's Media Technology Monitor found that the rapid adoption of tablets continues, with about 21 per cent of those surveyed reporting they owned one of the pricey devices. That figure is up 3.5 times compared to last spring, when only six per cent of anglophone Canadians had a tablet.

Apple's iPad was far and away the most popular tablet with about 62 per cent of the market in Canada, while Research in Motion's BlackBerry PlayBook had a share of almost 20 per cent, according to the survey results.

The viewing of online video, on mobiles devices, computers and TV sets, also continues to grow.

About 71 per cent said they watched some type of online video in the past month, which was up two percentage points in the last six months. About one in five said they had watched a full-length TV episode in the past month, and 19 per cent said they'd watched a feature film online. About 15 per cent said they were Netflix subscribers, which was more than double the seven per cent that said they signed up for the service last spring.

About 19 per cent said they had a TV connected to the Internet, either to watch streaming video on a platform like Netflix or to access other digital content. That figure was more than double the nine per cent that answered similarly in the spring of 2011, and up about 50 per cent since last fall. …

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