Corporate Sponsorship for Law Enforcement

By Mollenkamp, Becky | Law & Order, January 2003 | Go to article overview

Corporate Sponsorship for Law Enforcement


Mollenkamp, Becky, Law & Order


n the post-9/11 era, security is the nation's top priority. Paradoxically, in that same time, funding for police has been stretched so far that now many districts can no longer afford even the most basic of crime fighting tools: police vehicles. That's the dilemma facing Sam Slay, chief of police for Springfield, FL.

Although the city of 8,800 people has a vehicle for each of its 15 officers, the fleet is aging, with several cars nearly eight years old. Plus, the cars do not have all the bells and whistles - radar, built-in computer, and camera - that Slay says are essential these days.

Springfield pays $100,000 a year to repair and replace its current fleet. As the city tightens its belt, Slay has gotten creative and is now considering an unusual and controversial approach for solving his problems.

Slay has turned to Government Acquisitions, of Charlotte, NC, for help. The business, started soon after the events of 9/11, promises to deliver free cars to every local and state agency that needs them.

What's the hitch? Corporations will sponsor the cars. In return for paying for the car (plus an unspecified amount to Government Acquisitions for its efforts), a business will have its advertisements featured on the police vehicle's hood, trunk and quarter panels for three years.

Springfield is not the only city placing its bets on advertising revenue. Government Acquisitions says it is finding sponsored cars for nearly 50 communities in 15 states. The company has yet to deliver a single car. The first sponsored vehicle should be on the road in three to six months, Ken Allison, a Government Acquisitions partner, said.

The Nitty Gritty

The idea for sponsored cars came from a group of North Carolina officers. They approached Allison and his business partners to develop a program for corporate sponsorship of NASCAR-themed law enforcement vehicles. Soon, Allison received interest from police departments all over the country.

Government Acquisitions wants to provide every officer with a new vehicle, and to replace it every three years to prevent breakdowns and cut down on repair costs. The company promises to help departments locate any type of vehicle, including patrol cars, command vehicles and trucks. Interested agencies must contact Government Acquisitions and show a need for vehicles. They then request the vehicles they want and how they should be equipped.

The request helps Government Acquisitions determine how much advertising money is needed. The needy agencies typically work with Allison to find local, regional and national sponsors who sign on for a three-year commitment. To help ease the cost, multiple sponsors can be placed on a single vehicle.

Once enough sponsors sign on, Government Acquisitions will buy the cars (the cars are titled in the police department's name) and sell them to the agency for a dollar each. At the end of three years, the agency will sell the cars back to Government Acquisitions for a dollar each.

Allison admits it will be more difficult to find sponsors in small towns with few businesses, but he also points out that these smaller communities typically need fewer cars.

The new program allows any appropriate sponsor to advertise on government vehicles. This excludes alcohol, tobacco, firearms, gaming and other inappropriate sponsors. So what is tasteful? Allison believes appropriate sponsors include real estate agencies, car dealerships, bail bondsmen, attorneys and sporting goods stores. He also suggested that breakfast cereal Capt'n Crunch could sponsor a school outreach officer's car. A promise of "appropriate and tasteful" ads has not been enough to quiet critics of sponsored cars.

Hot-Button Issue

Government Acquisition's simple idea has led to heated controversy. A group called Commercial Alert issued a letter in October to the CEOs of the nation's top 100 advertisers calling for a ban on police car ads. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • A full archive of books and articles related to this one
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Corporate Sponsorship for Law Enforcement
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

    Already a member? Log in now.