Links to Success

By Smolenski, Mary | Independent Banker, April 1998 | Go to article overview

Links to Success


Smolenski, Mary, Independent Banker


Increase your bank's visibility online by linking other sites to yours

Web site is an online billboard. It promotes your bank 24 hours a day, seven days a week to anyone who passes by. A key difference, however, lies in those last four words.

Unlike a traditional billboard, which motorists always see when driving down the road, Internet users can easily miss your Web site. After all, millions of documents are available online and more are added every day.

How can you lead potential customers to your Web site? One way is to have as many sites as possible list your bank's contact information or link to your bank's Web site. Web users often find sites they are interested in by clicking on links from other sites. The more sites that link to yours, the better. Using the previous analogy, this is akin to constructing billboards at as many intersections as possible, so that more than one road will lead to your bank.

Listed below are several bankingand community-related sites that you may ask to link to your bank's site. Many sites provide links for free. But, it's best to verify the organization's policy by visiting its Web site or inquiring directly about cost.

While your bank gains the most from this exposure if you have your own Web site (prospective customers can read about your bank in your own words), you don't have to have a Web site to benefit.

ONLINE FINANCIAL DIRECTORIES

Online directories of financial institutions in general or banks in particular are excellent linking points to your bank. Chances are high that visitors to these sites are shopping for specific financial services or a bank near them. It's up to you to make sure your bank appears before these hot prospects.

Several online financial directories, excluding those on search engines such as Yahoo (www.yahoo.com) and Excite (www.excite.com), are listed below, without endorsement by IBAA. (Sites mentioned below that apply to banks with or without Web sites are marked with an asterisk.)

* AAAdir (www.aaadir.com) *

* BankWeb.com (www.bankweb .com)

Banks of the World (www.wiso. gwdg.de/ifbg/bank_2.html)

Financial Net (www.financial net.com) *

* MyBank Directory (www.mybank.com)

Similarly, Bankinfo.com (www. bankinfo.com), a popular Web site sponsored by Thomson Financial Publishing, provides a directory of bank e-mail addresses. To add your bank, send an e-mail to mbguard @bankinfo.com. Include your bank's name, e-mail address, and the cities and state in which it has offices.

HELP FROM IBAA

With its enhanced Web site (www.ibaa.org), IBAA promotes all member institutions and their surcharge-free ATMs for free. Member banks receive complimentary listings and links in our "Community Banks Near You" directory, while corporate members are profiled in the "Products and Services" area of the Community Bank Exchange, our new members-only area (www.ibaa.org/ cbx/). (For more information and access instructions for the CBX, see the story on page 28. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Links to Success
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.