Cosmetics Maker Seeks Flawless Look That's Effortless

By Kam, Nadine | Honolulu Star - Advertiser, January 24, 2013 | Go to article overview

Cosmetics Maker Seeks Flawless Look That's Effortless


Kam, Nadine, Honolulu Star - Advertiser


Forget climbing mountains or powerboat racing for the ultimate in heroics. Chances are, fortitude alone will get you to the top or the finish line.

There are no such guarantees in the world of cosmetics, where brands come and go, and fortitude and hard work aren't enough to make consumers love you. So naturally, one of the first questions I put to Hourglass Cosmetics CEO and founder Carisa Janes was, "Why start a new brand when the market is saturated with beauty brands offering just about every product anyone could want?"

Janes served as creative director for Hawaii's Body & Soul cosmetic line, launched in 1998, before going on to develop beauty products for several other cosmetic brands. She saw a gap for luxury cosmetics fusing quality and technology, and in 2004 made the leap to launching her own brand.

Hourglass fills a wish list for both the beauty enthusiast and health conscious, as it is made without parabens, synthetic dyes or fragrances, phthalates, GMOs, and one-ups other brands by introducing a handful of gluten-free products.

"You'd be surprised how many people are interested in gluten-free cosmetics," Janes said in a phone interview from her office in Venice, Calif. "I got a lot of email from people who requested it. The idea is that it could be absorbed into the body through the skin, or ingested, so if you're highly sensitive to it, that could be an issue."

Her gluten-free makeup eliminates the use of wheat, barley and rye extracts typically used in lipsticks, foundations and mascaras to improve skin or help bind the product.

Janes will be in town to share her latest products during a "Paint the Town Red" event Saturday at Sephora Ala Moana. The event will run from noon to 6 p.m., and Janes will be in the store to meet customers between 3 and 5 p.m. Her team will be at Sephora Pearlridge from noon to 6 p.m. Friday.

Janes grew up with an interest in cosmetics from a practical standpoint.

"I had acne and very oily skin, so I needed products that would not make my skin worse," she said.

She was also interested in fashion, so headed to Parsons the New School for Design, where she studied design and marketing. But instead of going on to work with clothing and accessories, she found her first job out of school at the cosmetics company Urban Decay, where she immersed herself in the world of beauty product development.

She hadn't forgotten her teen experiences in creating products that are easy to use and practical while helping women achieve the look of a flawless, luminous complexion.

"Our foundation is very luxurious, but it's also got skin care benefits, with SPF, and it's fragrance-free, paraben-free and gluten-free, so it won't irritate your skin. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Cosmetics Maker Seeks Flawless Look That's Effortless
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.