Report Reveals Tablet Trends in Canada: 1 in 4 Own One, the iPad Is Still King

By Oliveira, Michael | The Canadian Press, February 2, 2013 | Go to article overview

Report Reveals Tablet Trends in Canada: 1 in 4 Own One, the iPad Is Still King


Oliveira, Michael, The Canadian Press


All about tablet trends in Canada

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TORONTO - The iPad is still king, those addicted to their tablets read more news and watch more streaming video, and the popular gadgets are mostly used at home, even though they're often called "mobile" devices, says a new report that details how Canadians are adopting and using tablets.

According to the report by the Media Technology Monitor, a research product of the CBC, an estimated 26 per cent of the population had a tablet as of last fall. Tablet ownership had more than doubled in a year and was up from just five per cent in the spring of 2011.

Of the tablet owners, almost two-thirds had an iPad, while about 15 per cent each had purchased either a BlackBerry PlayBook or a Google Android device.

Owners of iPads were found to be the most enthusiastic about their purchase. While a vast majority of all tablet owners said they would definitely or probably recommend their device to family and friends (86 per cent), the numbers were even higher for those with an iPad, at 91 per cent. About 61 per cent of iPad owners said they would definitely recommend their tablet, compared to 44 per cent of other tablet owners.

IPad users were also more active on their devices, with 38 per cent saying they picked it up several times a day versus 25 per cent of other tablet owners. About 35 per cent of iPad owners and 34 per cent of other tablet owners said they used it at least once a day.

The most frequently cited reasons to use their tablets were accessing the Internet (86 per cent), playing games (59 per cent), reading news (51 per cent), social media (49 per cent), watching video (39 per cent), reading ebooks (35 per cent), listening to audio (31 per cent) and streaming Netflix (11 per cent). …

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Report Reveals Tablet Trends in Canada: 1 in 4 Own One, the iPad Is Still King
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