Application of Six Sigma and Quality Management Ideas to the Development of Business School Mission Statements: A Content Analysis

By Yeung, Shirley Mo-Ching | International Journal of Management, June 2013 | Go to article overview

Application of Six Sigma and Quality Management Ideas to the Development of Business School Mission Statements: A Content Analysis


Yeung, Shirley Mo-Ching, International Journal of Management


Through understanding the SIPOC of Six Sigma (defect control concept) and Quality Management System concept of ISO, linkage is found between these concepts and mission validation mentioned in nine most relevant papers on mission of business schools in the past ten years. The purpose of this paper is to discuss the application of system thinking and quality management concept into mission visualization. The first finding is the role of system thinking and quality management concept in mission validation for value creation. The second is the incorporation of academic research findings and accreditation requirements into curriculum design and mission statement to cater the needs of students, industries and the society. As a result, these qualitative results are summarised into a "Model of Visualizing Mission "for further validation.

Introduction

Under the dynamic and competitive world, innovative ideas not only drive business performance, but also develop confidence of one self Students have been taught how to develop innovative ideas through thinking out of the box. In fact, educators themselves also need to be trained up with innovation in designing curriculum, in delivering modules and programmes, in assessing students' learning outcomes and in validating mission statement of the institutes that they work for. Because of heavy administrative work, educators seldom have time to release themselves from heavy workload to generate fresh ideas in curriculum design, in assessment, and in quality assurance work. Moreover, school management also devotes much of their time in routine school administrative works without measuring their mission statement comprehensively. As a result, the aim of this paper is to explore how system thinking and quality management concept can help educators validate school mission. With validation of mission statement, achievements of school can then be explicitly spelt out with confidence established to the public.

In the past, the school management defined their mission statement without much participation from faculty members. As time goes by, decentralization outweighs centralization. Mission statement is now an outcome of the school management and the faculty members. Involving faculty members in the process of determining mission statement, the mission statement will be more realistic to achieve. This paper starts from literatures of system thinking of Six Sigma, quality management concepts to literatures of mission statements; and ends in applying system thinking and quality management concepts into realizing the mission statement.

Leadership and Mission Statement

Humphreys (2005), Longstaffe (2005) and Sidani (2007) mentioned about the importance of saying and behaviour of leaders, especially under organizational change, to inspire change of mindset and positive behaviour of followers. Transformational leaders should explicit spell out their visionary statements to their followers for aligning with activities held within or outside an organization. Leaders need to make sure that followers understand the meaning of activities for cultivating sustainable social responsible organizational culture. Consideration of context is a must when setting vision, mission, goals, strategies for building and maintaining positive organizational culture.

Longstaffe (2005) pointed out the key principles for leadership are: 1) describing current realities to inspire and mobilize actions from followers for achieving goals; 2) developing an emphatic heart for getting followers' attention, respect and commitment; 3) communicating clearly for the direction that leaders have set; and 4) walking the talk - matching words with behavior. Hence, leadership, strategy and synergy should be found in the inter-related systems of general and task environment; and the subculture of different individuals with different personalities. Therefore, the most critical consideration of school management is to educate faculty members to have a sense of shared direction with respect, commitment and behavior to create value for the society. …

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