Social Interaction

By Johnson, Hilary | Global Finance, June 2013 | Go to article overview

Social Interaction


Johnson, Hilary, Global Finance


Savvy executives can add value by understanding how and when social media can be a tool to improve both internal and external communication. By Hilary Johnson

No corporate treasury department is an island anymore. This is particularly evident in the growing role of social media in daily treasury and finance interactions with internal and external stakeholders. Increasingly, treasury and finance types are participating on platforms such as Linkedln, Twitter and Facebook and sharing expertise on internal platforms like Jive and Yammer, as companies strive to make use of the communication and collaboration opportunities that social media afford.

Adding impetus, the US Securities and Exchange Commission effectively blessed social media as a means of communicating with investors when it issued guidance in April, following an investigation of how Netflix used Twitter to convey material financial information.

The SEC noted it would not charge Netflix with any violation of Regulation FD (Fair Disclosure) and made it clear in its guidance that using social media channels like Twitter and Facebook is permissible, as long as the investing public knows to look there. So far, about 10 companies, including Zynga, AutoNation, and, of course, Netflix, have issued 8-K (SEC documentation) listing the social media channels that they may use to convey financial information.

The risk of violating Reg FD underscores the need for careful oversight, lawyers say. "Social media is a great potential medium for corporate communications but, as is the case with all aspects of corporate communications, it makes sense to pay attention to compliance with the legal details," says Joseph Grundfest, a former SEC commissioner and a professor at Stanford Law School. "The simplest rule of thumb is that there should be an appropriate set of controls over the persons with authority to speak on behalf of the corporation on social media."

FINANCIAL COMMUNICATIONS

Southwest Airlines is using social media as a tool to increase engagement throughout the company - including in the finance department. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Social Interaction
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.