The Relation between Human Resource Management (HRM) Strategies and Job Loyalty as Practiced at the Public Relations (PR's) Units in the Government Ministries of Jordan

By Al-Khasawneh, Akif Lutfi | Journal of Management Research, July 1, 2013 | Go to article overview

The Relation between Human Resource Management (HRM) Strategies and Job Loyalty as Practiced at the Public Relations (PR's) Units in the Government Ministries of Jordan


Al-Khasawneh, Akif Lutfi, Journal of Management Research


Abstract

This study investigates the relation between human resource management strategies (selection, training, evaluation, safety & security, and motivation) as practiced at the public Relations department in the Government Ministries of Jordan and job loyalty (job). The study employed the questionnaire for data gathering and SPSS program for processing. A representative inclusive to all PR's employees (N=145) and major findings were:

1. Low satisfaction level among PR's employees regarding HRM strategies as practiced within their organizational units.

2. Low relationship (M=2.57) between staff selection and recruitment methods and job desirability and retention.

3. Low relationship (M=2.73) between training methods and job desirability & retention

4. Low relationship (M=2.77) between motivation methods and job desirability & retention

5. Low relationship (M=2.78) between evaluation methods and job desirability & retention

6. Low relationship (M=2.89) between occupational safety measures and job satisfaction and retention

7. No statistically significant differences were found regarding the relation between HRM strategies and job desirability and retention by "Job Title".

8. There were statistically significant differences by gender in favor of female participants regarding the relation between HRM strategies and job satisfaction and retention excluding the motivation strategy that demonstrated no statistically significant differences for the females.

Keywords: HRM Strategies, PR's Units, Jordanian Government Ministries, Job Loyalty

1. Introduction

One of most significant production elements is manpower because it forms a backbone of managerial functions and organizational activities without which no one of the organizational activities would succeed or prosper as human is the starting point as it is the endpoint of the organization's life cycle and survival including the different management levels both top, middle and bottom. Human resource management undertakes a critical role in organizations because its deals with humans which differ from other production elements in terms of characteristics, features, physiological disposition, social economic backgrounds, and cultural conditions. Under the behaviorism, managers shifted their more classical concern from the befits of employers towards employee-oriented approaches that seek to create common benefit for both employers and employees and respond to changes taking place in the internal and external environments, most importantly the changes in the characteristics of employees themselves. After all, employee in different managerial and technical places forms the hub of the institutional system and for managers serves as leverage to achieve the organizational goals.

No doubt that all organizational units including the management, financial, marketing, service and public Relations PR's take a significant part in the organizations and from a systematic approach should be dealt with carefully. However, PR's unit in any organization would take a little bit greater importance than other managerial units in that it combines managerial, technical and marketing functions together; and further the PR's officers serve as the frontal face of the organizations and reflect its image to both external environment (customers and competitors) and the internal environment (employees). Taking this in mind, Arab managers, particularly Jordanian organizations are advised to pay greater attention to human resource management HRM at their PR's units by focusing on strategic HRM practices related to staffing & recruiting, training, motivating and evaluation which will would improve job performance and loyalty of PR's officers.

1.1 Statement of the Problem

The problem addressed by the current study stems from observations and experiences developed by this author that would indicate a low interest by Jordanian government organizations in the public relations function in the organizations, and low importance given to this function in the modern organizations. …

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