The Management of Knowledge by E-Commerce Sites: A Survey of Leading Portals in India

By Khan, M. Razaullah; Uzma, Khan | International Journal of Management, December 2013 | Go to article overview

The Management of Knowledge by E-Commerce Sites: A Survey of Leading Portals in India


Khan, M. Razaullah, Uzma, Khan, International Journal of Management


In the present era of globalization the organizations are applying new ways and methods of doing business. The emerging tool of Management (KM) is now being considered as vital for success in this e-commerce era. Knowledge management and e-commerce are now established business tools for many organizations. KM works as a lever for improving efficiency of the organization and there are different KM models used by the new millennium organizations. In the following paper a survey has been conducted of five leading Indian e-commerce sites and analyzed as to how these sites capture, distribute and share knowledge. It helps the companies to understand their strengths and weaknesses in comparison to others and implement appropriate KM practices for their organization.

Introduction

Knowledge management is a new inter-disciplinary business model that has knowledge within the framework of an organization as its focus. KM is a process of capturing and making use of a firm's collective expertise anywhere in the business - on paper, in documents, in databases (explicit knowledge) or in people's heads (tacit knowledge). It is being seen as the fuel or raw material for innovation - the only competitive advantage that can sustain a company in fast changing business environment. KM is the systematic management of vital knowledge and its associated processes of creation, organization, diffusion, use and exploitation. It is all about capturing knowledge from where it is available and disseminating to where it is required, thus facilitating knowledge sharing culture in organization.

KM-Models

Special KM models are designed to manage the knowledge cycle between customers and companies in e-commerce environment.

Shwartz Model (2000):

Shwartz developed the Acquisition Organization and Distribution (A.O.D) Model for Knowledge Management. The A.O.D model views Internet-based knowledge management as dealing with three tenets Acquire, Organize and Distribute. Acquisition: How to collect knowledge from members of the organization or other resources and stores that knowledge in an organizational memory.

Organization: structuring indexing and formatting the acquired knowledge.

Distribute: making available the relevant knowledge to the person who needs it at the right time and place.

The three tenets are highly correlated and can fruitfully influence each other. The Acquire, Organize and Disseminate, these steps have potential of turning organization upside down and significantly altering the way organization operate in a particular business environment.

Tiwana's Model (2000):

Amodel that takes into account customer knowledge is a three-phase customer knowledge cycle proposed by Tiwana . He believes that, successful websites were centered on managing customer knowledge.

Tiwana's model consists of three broad phases that run in parallel: acquisition, sharing, and utilization.

(1) Acquisition: Development and creation of insights, skills and relationships supported by data capture tools and information technology.

(2) Sharing: Disseminating and making available what is already acquired «fe known.

(3) Utilization: Integrating learning into the organization by applying, whatever is broadly available throughout the organization.

Fiona Nah & Co. Model (2002)

Another very important KM model is one presented by Fion Nah «fe Co. It is developed considering the customer knowledge in e-commerce and its growing significance in order to remain competitive. Fion, Siau, Tian and Ling Ling developed research model consisting of three components: knowledge acquisition, knowledge dissemination, and knowledge sharing. This model closely resembles that of Tiwana except that Knowledge Dissemination is used in place of Knowledge Utilization. The model for this study is also similar to the one proposed by Schwartz except that, it includes knowledge sharing, a very important knowledge management feature for e-commerce. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

The Management of Knowledge by E-Commerce Sites: A Survey of Leading Portals in India
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.