Olympic Committee Warns Consumers about Trademark Infringements

By Maurino, Romina | The Canadian Press, January 22, 2014 | Go to article overview

Olympic Committee Warns Consumers about Trademark Infringements


Maurino, Romina, The Canadian Press


Olympic Committee issues trademark warning

--

TORONTO - The Canadian Olympic Committee is cautioning consumers about a marketing campaign it says infringes on Olympic trademarks.

The organization said it considers a line of North Face products, advertised as its "International Collection", uses Olympic-themed advertising without being a sponsor and is misleading Canadians who may think they are supporting the country's Olympic program with their purchase.

The North Face isn't an official Olympic sponsor, supporter or licensee of the Canadian Olympic Team, the Committee said, adding it expects the company to "take immediate action to remedy the situation."

North Face, an outdoor and sports clothing retailer, said in an email Wednesday that the company has long supported Canadian freeskiing athletes, including Canadian Freeskiing athletes Mike Riddle and Yuki Tsubota.

"We are not an official sponsor of the Canadian Olympic Committee or Team Canada and never indicated we were," the company said, declining to comment further.

Christopher Overholt, chief executive officer of the Canadian Olympic Committee, said in a statement that the Committee "will vigorously defend its brand, including all its sponsors and licensees, against ambush marketing attempts to mislead Canadians."

"I'm concerned that Canadians have purchased the North Face apparel assuming that by doing so they are supporting the Canadian Olympic Team, when that is just not the case."

The Committee watches for instances of what it describes as ambush marketing, an advertising technique in which companies try to cash in on events like the Olympics without actually paying to be officially affiliated.

"Olympics are the 'creme de la creme' of sponsorships and all other sponsorships are sort of below that," said Monica LaBarge, a marketing professor at Queen's University. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Olympic Committee Warns Consumers about Trademark Infringements
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.