Applied Social Psychology

Journal of the Indian Academy of Applied Psychology, January 2014 | Go to article overview

Applied Social Psychology


Frank W. Schneider, Jamie A. Gruman, & Larry M. Coutts. (2012). Applied Social Psychology, Sage Publication India Pvt. Ltd., B1/I-1, Mohan Cooperative Industrial Area, Mathura Road, New Delhi - 110 044, India. Pages: xiv+486, Price: Rs. 550/-.

This text books serves as an introduction to applied social psychology, which is the branch of the field of social psychology that focuses on understanding social and practical problems and on developing intervention strategies directed at the amelioration of such problems. As editors of this second edition viewed, the main objectives are (i) to produce a test for a course in applied social psychology that is compatible with the interests and abilities of students at the advanced undergraduate level, (ii) the second objective is to share with students the promise of applied social psychology and our excitement about the field.

The book maintains a balance among social psychological theory, research and applications. The book is formally divided into three parts. Part: I Foundation of Applied Social Psychology includes four chapters that provide readers with bases for understanding the processes by which applied social psychologists develop theories, acquire knowledge and design and evaluate interventions. The chapters included in this book are most appropriate for students who undergo course work in psychology. However, students with little or no formal background in psychology, including those in allied fields (e.g., sociology, communication studies) should feel comfortable in reading the book because of the instructional approach that it undertakes. …

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